Specsavers is activating its sponsorship of ITV3’s Crime Thriller Awards and its new Crime Thriller Book Club by linking up with publisher Penguin on a consumer co-created crime fiction novella. The #YouDunnit campaign, created by Manning Gottlieb OMD, sees the optical brand ask consumers to come up with plot ideas for a new crime… Continue reading Specsavers & Penguin’s Co-Created ITV3 Crime Thriller
Tag: Publishing
Jaguar Sponsors Wall St Journal Digital Open House
Jaguar has teamed up with US financial newspaper powerhouse The Wall Street Journal (WSJ) to open up its paywall and make its digital content free for all readers in an initiative called ‘Digital Open House’. This 24-hour campaign, on March 29, sees free open access to all WSJ digital platforms’ premium content; including online… Continue reading Jaguar Sponsors Wall St Journal Digital Open House
Visa Links With News Int’l Over Olympics & Team 2012
It’s not just campaign longevity, but also depth and breadth of exposure that many sponsors are attempting to maximise in order to get the best value out of their rights. For example Visa Europe, an official sponsor of London 2012 and also presenting partner of (Britain’s) Team 2012, recently signed a multimillion pound deal with… Continue reading Visa Links With News Int’l Over Olympics & Team 2012
