Scotiabank launched a new ice hockey campaign in January – running under its #HockeyForAll platform – built around a new children’s book called ‘The Hockey Jersey’ which seeks to help close the sport’s diversity gap and help all kids see themselves both on the ice and on the page. A long-time hockey supporter, the financial brand’s campaign… Continue reading Scotiabank’s Inclusive ‘The Hockey Jersey’ Book Inspires Young Players From All Backgrounds
Tag: eBook
Specsavers & Penguin’s Co-Created ITV3 Crime Thriller
Specsavers is activating its sponsorship of ITV3’s Crime Thriller Awards and its new Crime Thriller Book Club by linking up with publisher Penguin on a consumer co-created crime fiction novella. The #YouDunnit campaign, created by Manning Gottlieb OMD, sees the optical brand ask consumers to come up with plot ideas for a new crime… Continue reading Specsavers & Penguin’s Co-Created ITV3 Crime Thriller
