Marcus Rashford & Pan Macmillan Join BT ‘Hope United’ For Booked Led Eductaion Campaign Championing Multicultural Britain

Multiculturism is what puts the ‘Great’ into Great Britain according to a new film promoting a book-based educational strand of BT’s ‘Hope United’ initiative fronted by Marcus Rashford and backed by publisher Pan Macmillan.   The goal of BT’s ongoing ‘Hope United’ project is to fight against racism and online hate and this episode claims… Continue reading Marcus Rashford & Pan Macmillan Join BT ‘Hope United’ For Booked Led Eductaion Campaign Championing Multicultural Britain

NCAA Partner Pizza Hut Brings Back The P’Zone For 2018 March Madness College Hoops Tourney

Pizza Hut, which returns as the official pizza of March Madness 2019, leveraged its NCAA rights ahead of the tournament with the launch of a multi-platform campaign for what it describes as ‘the ultimate comeback’: the return of the P’Zone after a 17-year absence from US menus.   March Madness – an annual college hoops… Continue reading NCAA Partner Pizza Hut Brings Back The P’Zone For 2018 March Madness College Hoops Tourney

Carte Noir Links With Stars & Penguin For Online Readings

    Carte Noire partners with Penguin and a set of hunky male celebs with an online campaign targeting female adult coffee drinkers. The idea is to leverage new technology and the book club craze to carve out a little bit of ‘me (and my coffee) time’.   The Carte Noire Readers is basically a series of… Continue reading Carte Noir Links With Stars & Penguin For Online Readings