Multiculturism is what puts the ‘Great’ into Great Britain according to a new film promoting a book-based educational strand of BT’s ‘Hope United’ initiative fronted by Marcus Rashford and backed by publisher Pan Macmillan. The goal of BT’s ongoing ‘Hope United’ project is to fight against racism and online hate and this episode claims… Continue reading Marcus Rashford & Pan Macmillan Join BT ‘Hope United’ For Booked Led Eductaion Campaign Championing Multicultural Britain
Tag: Literature
Twijote Twitter: Don Quixote Rewritten In Tweets
Appropriately enough Don Quixote, the hero of hopeless causes, is being brought to Twitter via a project titled Twijote. It sounds as daft as tilting at windmills, but perhaps there is more to this year-long project than meets the eye. The scheme aims to publish the 470 pages of the first volume of Don… Continue reading Twijote Twitter: Don Quixote Rewritten In Tweets
P&G’s Cover Girl’s Product Placement In Cathy’s Book
Procter & Gamble has signed a marketing deal with the publisher of a new “interactive” novel to promote its Cover Girl make-up brand in a new form of literary product placement. “Cathy’s Book: If Found Call (650) 266 8233”, described as a genre-bending mystery for young adults has become one of the few books… Continue reading P&G’s Cover Girl’s Product Placement In Cathy’s Book
