Marcus Rashford & Pan Macmillan Join BT ‘Hope United’ For Booked Led Eductaion Campaign Championing Multicultural Britain

Multiculturism is what puts the ‘Great’ into Great Britain according to a new film promoting a book-based educational strand of BT’s ‘Hope United’ initiative fronted by Marcus Rashford and backed by publisher Pan Macmillan.   The goal of BT’s ongoing ‘Hope United’ project is to fight against racism and online hate and this episode claims… Continue reading Marcus Rashford & Pan Macmillan Join BT ‘Hope United’ For Booked Led Eductaion Campaign Championing Multicultural Britain

Multicultural Player Led MLS & Home Depot ‘Summer of Soccer’ Celebrates Partnership Extension

Mid June saw Major League Soccer (MLS) and The Home Depot roll out a collaborative summer brand campaign which highlights the league’s multi-cultural stars and the home improvement company’s home appliance product innovation from LG Electronics.   The digital campaign launch also celebrates the announcement of The Home Depot’s multi-year partnership extension with the league… Continue reading Multicultural Player Led MLS & Home Depot ‘Summer of Soccer’ Celebrates Partnership Extension

Jacob’s Creek Australian Open ‘Made By Moments’ Short Films Led By Djokovic

Jacob’s Creek is rolling out the second year of its short film led ‘Made By Moments’ Australian Open campaign – again fronted by current men’s champion Novak Djokovic.   At the leading edge of the Australian wine brand’s activity is a set of 13 short videos featuring Djokovic answering questions about his life.   Rolled… Continue reading Jacob’s Creek Australian Open ‘Made By Moments’ Short Films Led By Djokovic