At the start of the 2022 Australian Open (AO), The Meat And Live Stock Association (MLA) promoted Australian lamb by leveraging the Novak Djokovic saga in true Aussie guerrilla marketing style by mocking the deportation of the world’s men’s number one tennis player. Leveraging national interest and drama around Novak Djokovic’s visa application, court… Continue reading Meat And Live Stock ‘Australian Lamb’ OOH Stunt & Social Post Leverages Djokovic AO Deportation Drama
Tag: Novak Djokovic
ASICS Endorsers Djokovic & Swiatek Front Tennis-Specific ‘Sound Mind/Body’ Platform Strand
ASICS expanded its new ‘Sound Mind, Sound Body’ 2021 brand platform in February through a tennis-specific strand starring the sportswear brand’s leading tennis ambassador duo Novak Djokovic and Iga Swiatek. Launched on 8 February to leverage spiking tennis interest around the 2021 Australian Open, a pair of 60-second social spots running across ASICS’ owned… Continue reading ASICS Endorsers Djokovic & Swiatek Front Tennis-Specific ‘Sound Mind/Body’ Platform Strand
Nova 91.9 Radio Station Djokovic Stunt Sees Adelaide Broadcaster Rebrand As ‘Novak 919’
On 20 January 2021, new Adelaide radio station Nova 91.9 presenters Ben Harvey and Liam Stapleton enacted a live tennis stunt outside of Novak Djokovic’s Adelaide hotel in a comic promotion which ended with the duo temporarily rebranding the radio station Novak 91.9. The background to the stunt was that the world’s top ranked… Continue reading Nova 91.9 Radio Station Djokovic Stunt Sees Adelaide Broadcaster Rebrand As ‘Novak 919’
AELTC ‘Wimbledon Recreated’ Asks Fans To Recreate Memorable Tournament Moments
The world’s most famous tennis tournament may have been cancelled this year, but the All England Club (AELTC) launched a campaign on 10 June aimed at maintaining engagement with an interest in ‘Wimbledon’ despite the absence of on court action. Rights-owner AELTC’s initiative is built around some of the most memorable moments and traditions… Continue reading AELTC ‘Wimbledon Recreated’ Asks Fans To Recreate Memorable Tournament Moments
Epic Lacoste ‘Crocodile Inside’ Film Fronts New ‘Life Is A Beautiful Sport’ Brand Campaign
An epic new brand film from sportswear and athleisure retailer Lacoste sees a couple on the verge of breaking up and their argument seems to literally tear their world apart as their home collapses around them before they eventually come back together again. The campaign, which was created by agency BETC Paris, carries the… Continue reading Epic Lacoste ‘Crocodile Inside’ Film Fronts New ‘Life Is A Beautiful Sport’ Brand Campaign
Djokovic And Seiko Create VR Avatar Serve Return Experience To Leverage 2019 Australian Open
Seiko leveraged its global tennis ambassador and the start of the 2019 Australian Open by building a ‘Novak Djokovic VR Experience’ in Melbourne. This virtual reality activation created an avatar of the player in what the brand described as a world-first virtual reality computer game which offered tennis fans a chance to try and… Continue reading Djokovic And Seiko Create VR Avatar Serve Return Experience To Leverage 2019 Australian Open
ANZ Launches Giant Immersive VR Gaming ‘Breakpoint’ Experience At Australian Open
Tennis fans and game lovers at the 2017 Australian Open experienced the excitement, thrill and constant movement of playing a dynamic, energetic tennis game in a virtual world of obstacles and goals called ‘ANZ Breakpoint’. This large format digital virtual reality experience, developed in partnership with Deloitte Digital for the Australian financial group, was… Continue reading ANZ Launches Giant Immersive VR Gaming ‘Breakpoint’ Experience At Australian Open
Jacob’s Creek Australian Open ‘Made By Moments’ Short Films Led By Djokovic
Jacob’s Creek is rolling out the second year of its short film led ‘Made By Moments’ Australian Open campaign – again fronted by current men’s champion Novak Djokovic. At the leading edge of the Australian wine brand’s activity is a set of 13 short videos featuring Djokovic answering questions about his life. Rolled… Continue reading Jacob’s Creek Australian Open ‘Made By Moments’ Short Films Led By Djokovic
Djokovic Fronts Australian Open Sponsor ANZ’s #HeadbandsForGood Cause
Leveraging spiking interest in the upcoming Australian Open, tournament associate sponsor ANZ has paired up with player Novak Djokovic to raise funds for charity World Vision on a funny fan picture driven donation initiative called #HeadbandForGood. The tone is light-hearted, but the intention is serious in a campaign that pays homage to the tennis… Continue reading Djokovic Fronts Australian Open Sponsor ANZ’s #HeadbandsForGood Cause
Jacob’s Creek Adapts ‘Made By’ With Djokovic For Australian Open
Jacob’s Creek rolls out fresh set of unscripted ‘Made By’ films – fronted by Novak Djokovic – to leverages its Australian Open rights. The work, which premiered in Melbourne and was developed in harness with agency Cummins & Partners, is led by a set of Djokovic spots in which he discusses the influences that… Continue reading Jacob’s Creek Adapts ‘Made By’ With Djokovic For Australian Open
ANZ ‘Your Game Your Way’ Blends Tennis Properties & Ambassadors In Asia-Pac
ANZ is rolling out a new campaign across Asia-Pacific leveraging its tennis sponsorships and ambassadors – particularly its partnerships with the Australian Open and the Shanghai Rolex Masters – called ‘Your Game, Your Way’. Fronted by the world’s number one ranked tennis player Novak Djokovic, the focus of the fresh campaign is about each… Continue reading ANZ ‘Your Game Your Way’ Blends Tennis Properties & Ambassadors In Asia-Pac
