ASICS expanded its new ‘Sound Mind, Sound Body’ 2021 brand platform in February through a tennis-specific strand starring the sportswear brand’s leading tennis ambassador duo Novak Djokovic and Iga Swiatek.
Launched on 8 February to leverage spiking tennis interest around the 2021 Australian Open, a pair of 60-second social spots running across ASICS’ owned online channels feature interviews with the Serbian and Polish tennis stars.
The interviews see both players echo the brand’s belief in the power of sport to transform us individually and as a community, and that it can make us happier and make us mentally and physically healthier.
Both online films also urge viewers to join Djokovic and Swiatek in taking the next step.
Comment:
This tennis work is a sports specific strand of ASICS’s umbrella campaign to support the mental wellness benefits sport offers to health and wellness which launched on 15 January through the integrated #SunriseMind initiative.
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