Toyota Australia teamed up with AFL legend Jonathan Brown for an initiative called ‘IT’S TIME TO RAI$E’ designed to inspire Aussie footy fans to support local football clubs. This campaign rallying cry, created in harness with specialist sport and entertainment agency Gemba, builds upon Toyota’s long-running ‘Good for Footy’ raffle. This annual raffle… Continue reading Toyota & AFL launch ‘IT’S TIME TO RAI$E’ To Promote Annual ‘Good for Footy’ Grassroots Fundraiser
Tag: Athlete Ambaasador
ICC Partner OPPO’s Cricket World Cup Activation Asks What It Takes To Be A Shot Maker (& Plays ‘Billion Beats’)
Mid May saw the International Cricket Council (ICC) global partner OPPO leverage its rights around the 2019 World Cup through an integrated campaign called #BeAShotMaker. The Chinese based smart device brand initially teased its campaign socially The OPPO Reno launches with the ICC in the UK TOMORROW! Stay tuned to find out more… Continue reading ICC Partner OPPO’s Cricket World Cup Activation Asks What It Takes To Be A Shot Maker (& Plays ‘Billion Beats’)
HSBC Leverages Sydney Leg Of World Sevens Partnership Via NZ’s Ruby Tui Bio Short Film
To leverage its rights as the title sponsor of the men’s and women’s World Rugby Sevens Series around the Sydney leg of the global tournament, HSBC released a bio style short film about New Zealand’s Ruby Tui and her journey from childhood adversity to sevens star. The video, promoted across digital platforms, looks at… Continue reading HSBC Leverages Sydney Leg Of World Sevens Partnership Via NZ’s Ruby Tui Bio Short Film
Djokovic And Seiko Create VR Avatar Serve Return Experience To Leverage 2019 Australian Open
Seiko leveraged its global tennis ambassador and the start of the 2019 Australian Open by building a ‘Novak Djokovic VR Experience’ in Melbourne. This virtual reality activation created an avatar of the player in what the brand described as a world-first virtual reality computer game which offered tennis fans a chance to try and… Continue reading Djokovic And Seiko Create VR Avatar Serve Return Experience To Leverage 2019 Australian Open
NBA Icon Allen Iverson Is ‘The Answer’ In PointsBet’s US Market Launch Campaign
Australia’s fasted growing online bookie, PointsBet, aims to break into the lucrative US market led by a new marketing campaign starring Allen Iverson called ‘The Answer’. The creative positions the NBA icon as a wise guru offering sage advice to American punters seeking answers to their bets. The campaign sees the 11-time All-Star,… Continue reading NBA Icon Allen Iverson Is ‘The Answer’ In PointsBet’s US Market Launch Campaign
All Blacks Skipper Reid Fronts New Swisse NZ Rugby Campaign Ahead of International Season
Kieran Reid, the skipper of the all conquering All Blacks, stars in a new rugby campaign from Swisse Wellness that explores the aspects of the athlete ambassador’s character (such as teamwork) that link his rugby to his everyday life. The activation, which was created in tandem with Sydney agency Noisy Beast, launched to leverage… Continue reading All Blacks Skipper Reid Fronts New Swisse NZ Rugby Campaign Ahead of International Season
Nike Spots Tells The Story Of LeBron James’ ‘Chosen 1’ Tattoo To Leverage NBA Finals
Ahead of his astonishing ninth appearance in the NBA Finals, Nike rolls out a new spot recounts a tale of how the Cleveland Cavaliers super star ended up with his famous tattoo. The new spot, created by regular Nie creative agency Wieden + Kennedy Portland, carries a simple message: the biggest believer in James’… Continue reading Nike Spots Tells The Story Of LeBron James’ ‘Chosen 1’ Tattoo To Leverage NBA Finals
Canterbury’s ‘Ultimate Farm Challenge’ Get Fit Experience Fronted By Robbie Henshaw
The Irish and Leinster star Robbie Henshaw proves rugby players of all levels and ability don’t need to consign themselves to the gym to make training gains at the Canterbury ‘Ultimate Farm Challenge’. This participatory training experience, developed by the international centre, the sportswear brand and Elverys Intersport, was a unique experience open to fans… Continue reading Canterbury’s ‘Ultimate Farm Challenge’ Get Fit Experience Fronted By Robbie Henshaw
