Nike Spots Tells The Story Of LeBron James’ ‘Chosen 1’ Tattoo To Leverage NBA Finals

Ahead of his astonishing ninth appearance in the NBA Finals, Nike rolls out a new spot recounts a tale of how the Cleveland Cavaliers super star ended up with his famous tattoo.   The new spot, created by regular Nie creative agency Wieden + Kennedy Portland, carries a simple message: the biggest believer in James’… Continue reading Nike Spots Tells The Story Of LeBron James’ ‘Chosen 1’ Tattoo To Leverage NBA Finals