CarMax, an official partner of the NBA’s Golden State Warriors, extended its NBA partnership activation in late March with the launch of new hoops themed ads which extend the brand’s ongoing ‘Call Your Shot’ campaign. The campaign, created by Wasserman and The Martin Agency and produced by Valiant Pictures, continued its previous basketball commercial… Continue reading Steph Curry, Sue Bird & ‘WOJ’ Ads Extend CarMax’s Comic ‘Call Your Shot’ Hoops Campaign
Tag: Golden State Warriors
Golden State Warriors Find ‘Joy In Buckets’ In Ad Celebrating NBA Season Start That Makes It Rain
To mark the start of the new 2020/21 NBA season and to leverage its game against the Brooklyn Nets, the Golden State Warriors marked the end of its 287 day game drought by rolling out a new campaign called ‘Joy In Buckets’. Created in partnership with Goodby Silverstein & Partners, the campaign embodies the… Continue reading Golden State Warriors Find ‘Joy In Buckets’ In Ad Celebrating NBA Season Start That Makes It Rain
Golden State Warriors’ ‘Runner’ Spot & ‘Hooptopia’ Experience Unite Bay Area Fans Around New Stadium
A new social film and an at-arena ‘Hooptopia’ pop-up experience sees the Golden State Warriors seek to unite fans from across the whole Bay Area as the team settles into its new San Francisco home the Chase Centre. The campaign, conceived and developed by the team’s regular creative agency Goodby Silverstein & Partners, is… Continue reading Golden State Warriors’ ‘Runner’ Spot & ‘Hooptopia’ Experience Unite Bay Area Fans Around New Stadium
Golden State Warriors Open NBA Season With ‘Game Recognize Game’ Tribute To Team’s Oakland Legacy
At the start of the new NBA season, two-time champion Golden State Warriors celebrate with a new campaign, called ‘Game Recognize Game’, that corsses the generations to celebrate the team’s history and legacy in Oakland. Launched to leverage the 16 October start of the new basketball season, the last the franchise will play in… Continue reading Golden State Warriors Open NBA Season With ‘Game Recognize Game’ Tribute To Team’s Oakland Legacy
Nike Spots Tells The Story Of LeBron James’ ‘Chosen 1’ Tattoo To Leverage NBA Finals
Ahead of his astonishing ninth appearance in the NBA Finals, Nike rolls out a new spot recounts a tale of how the Cleveland Cavaliers super star ended up with his famous tattoo. The new spot, created by regular Nie creative agency Wieden + Kennedy Portland, carries a simple message: the biggest believer in James’… Continue reading Nike Spots Tells The Story Of LeBron James’ ‘Chosen 1’ Tattoo To Leverage NBA Finals
Under Armour’s Steph IQ Live Trivia App Starts Ticking When Curry Hits His First 3-Pointer
Activating around its athlete ambassador partnership with Golden State Warrior Steph Curry and leveraging spiking NBA interest around the play-offs, Under Armour’s new real-time trivia app starts as soon as the super star shooting guard nailed his first 3-pointer. Launched to coincide with the NBA play-offs, the first round of ‘Steph IQ’ tipped off… Continue reading Under Armour’s Steph IQ Live Trivia App Starts Ticking When Curry Hits His First 3-Pointer
Steph Curry Stars (Alongside Obama) In MBK Alliance’s ‘We Are The Ones’ 60-Sec PSA
Debuting on TV during the NBA’s Christmas Day games, hoops super star Steph Curry fronts a new Public Service Announcement ad for My Brother’s Keeper Alliance (MBK Alliance) – an initiative of the Obama Foundation. The Golden State Warrior guard stars in the spot alongside former President Barak Obama himself in this new action… Continue reading Steph Curry Stars (Alongside Obama) In MBK Alliance’s ‘We Are The Ones’ 60-Sec PSA
Warriors Pen Biggest NBA Patch Partnership In Tech Tie-Up With Global Japanese ETailer Rakuten
Mid September saw the NBA Champion Golden State Warriors roll out a campaign promoting its new three-year patch partnership with Japanese e-commerce company Rakuten – a reported to be worth $20m per year. The jersey sponsorship was announced at a live event (live streamed socially by the sponsor on Facebook) and then… Continue reading Warriors Pen Biggest NBA Patch Partnership In Tech Tie-Up With Global Japanese ETailer Rakuten
Under Armour’s Redemption-Seeking ‘Make That Old’ Curry 3 Campaign Leverages New NBA Season
Under Armour leverages the new NBA season with a new ‘Make That Old’ footwear campaign revolving round its biggest basketball endorser – Steph Cury. The latest iteration of the Golden State Warriors’ super star’s signature shoe – the Curry 3 – is the subject of this multichannel campaign rolling out in late October as… Continue reading Under Armour’s Redemption-Seeking ‘Make That Old’ Curry 3 Campaign Leverages New NBA Season
Hangar Event Celebrates United Airlines Deal With GS Warriors, Chase Center & Boys & Girls Clubs (SF)
The official airline of the Golden State Warriors celebrates it relationship and leverages the new NBA season with an initiative that blends the team tie-up with a multi-year sponsorship of its future Chase Center home and increased support for the Boys & Girls Clubs of San Francisco. Essentially the airline ensured that a sponsorship… Continue reading Hangar Event Celebrates United Airlines Deal With GS Warriors, Chase Center & Boys & Girls Clubs (SF)
Beats Spot Stars Golden State’s Draymond Green & Ambushes NBA Playoffs
Beats By Dre has packed in a whole lot of Oakland into its new 30-second commercial featuring Golden State Warriors’ star Draymond Green and leveraging interest in the NBA Playoffs In fact, this campaign is partly a mini love letter to the Bay Area (home of the current NBA champs and regular season record… Continue reading Beats Spot Stars Golden State’s Draymond Green & Ambushes NBA Playoffs
