To build buzz ahead of the new season and generally broaden the game’s popular appeal and its place in the cultural conversation, Major League Baseball (MLB) teamed up with the League’s new agency of record Wieden+Kennedy (Portland) to launch an integrated campaign called ‘Baseball Is Something Else’ and a new digital platform titled ‘MLB Life’.… Continue reading MLB ‘Baseball Is Something Else’ New 2023 Season Campaign Celebrates Quirky Charm & Pop-Culture Appeal
Tag: Wieden + Kennedy Portland
Nike Launches Multi-Layered, Star-Led ‘Footballverse’ Leveraging Team & Player Tie-Ups For Qatar 2022
Days ahead of the Qatar 202 kick-off, Nike launched ‘Footballverse’: an integrated, multi-level campaign fronted by a team of past and present player endorsers which the brand claims reinforces its long-standing belief that the future of sport has infinite potential and shows that ‘each generation makes a unique contribution to the game and inspires future… Continue reading Nike Launches Multi-Layered, Star-Led ‘Footballverse’ Leveraging Team & Player Tie-Ups For Qatar 2022
Tiger Woods’ The Masters Returns Leveraged By Nike Via ScHoolboy Q Narrated Spot
25 years after his first triumph at Augusta National, Tiger Woods returned to The Masters 2022 and Nike leveraged spiking interest around the player and the tournament through a digital-first campaign which showcases the golfer’s quarter century Masters journey and is narrated by rapper ScHoolboy Q. The 60-second commercial champions Woods’ return: which came 13… Continue reading Tiger Woods’ The Masters Returns Leveraged By Nike Via ScHoolboy Q Narrated Spot
Alcott, Brown, Richardson & Nike Expand ‘Play New’ And Redefine Social Construct Of Modern Athletes
Nike continued to expand its ‘Play New’ brand platform through October by telling stories about a group of young, dynamic athlete ambassadors from around the world who are changing the face of their sport and redefining the social construct of the modern athlete. The ‘New Idols, New Generation, New Excellence’ campaign strand, conceived by… Continue reading Alcott, Brown, Richardson & Nike Expand ‘Play New’ And Redefine Social Construct Of Modern Athletes
P&G Champions Olympian Acts Of Good In Tokyo Launch Work Linked To ‘Lead With Love’ Platform
Procter and Gamble (P&G) began seriously gearing up for the postponed Tokyo 2020 Games at the start of May when the IOC partner and parent company of brands like Tide and Always launched a pair of spots which both include a call-to-action to ‘lead with love’ via acts of good. Indeed, the new Olympic… Continue reading P&G Champions Olympian Acts Of Good In Tokyo Launch Work Linked To ‘Lead With Love’ Platform
Nike ‘We Play Real’ #IWD Campaign Honours The Magic Of Black Women’s Accomplishments
Nike’s ‘We Play Real’ campaign, by Wieden + Kennedy Portland, launched on 7 March to leverage International Women’s Day 2021 and to promotes levelling the playing field for black female sports and women around the world. The hero spot honours the ‘seemingly magical’ accomplishments of black women by highlighting that their successes are not… Continue reading Nike ‘We Play Real’ #IWD Campaign Honours The Magic Of Black Women’s Accomplishments
Nike Launches Inspirational New Year ‘You Can’t Be Stopped’ Spot To Close Its ‘You Can’t Stop Us’ Campaign
Nike ended 2020 with an inspirational spot called ‘You Can’t Be Stopped’ – the final piece of creative in its long running ‘You Can’t Stop Us’ campaign – starring a youthful line up of athlete ambassadors led by Naomi Osaka, Marcus Rashford and Kevin Durant and built around resilience and perseverance. The creative shines… Continue reading Nike Launches Inspirational New Year ‘You Can’t Be Stopped’ Spot To Close Its ‘You Can’t Stop Us’ Campaign
Nike’s ‘You Can’t Stop Our Voice’ Urges Americans To Change The World Election Voting Push
Nike’s get-the-vote-out campaign’s core piece of creative rolled out on 23 October in the form of a hero ‘You Can’t Stop Our Voice’ spot featuring a strong line-up of the sportswear behemoth’s endorser stable – such as LeBron James, Naomi Osaka and Odell Beckham Jr – to appeal to disaffected US voters. Running under… Continue reading Nike’s ‘You Can’t Stop Our Voice’ Urges Americans To Change The World Election Voting Push
Nike Drops ‘You Can’t Stop LA’ Spot Minutes After LA Lakers Clinch NBA Championship
Dropped just minutes after winning, sportswear behemoth Nike celebrated the Los Angeles Lakers NBA Championship victory with a powerful, blockbuster spot called ‘You Can’t Stop LA’. Airing moments after the Lakers defeated the Miami Heat in Game 6 of the NBA Finals on Sunday night to win the 2020 NBA championship, the 60-second film… Continue reading Nike Drops ‘You Can’t Stop LA’ Spot Minutes After LA Lakers Clinch NBA Championship
Nike’s Split Screen, Merged Moving Athlete Montage Ads Offers A Unity Message As US Sports Restart
After its pandemic-enforced break, the NBA finally got back to action on 30 July and Nike leveraged its return and the restart of several other major US sports by releasing a striking campaign celebrating sport as a source of inspiration and unity. The third film in its ‘You Can’t Stop Off’ initiative uses a… Continue reading Nike’s Split Screen, Merged Moving Athlete Montage Ads Offers A Unity Message As US Sports Restart
Old Spice & Rookie Montez Sweat Launch ‘Official Sweat Defence Of The NFL’ Campaign
Old Spice continues its tongue-in-cheek approach to men’s grooming marketing with a campaign revolving around NFL rookie Montez Sweat called ‘Official Sweat Defense of the NFL’. This comic campaign, developed in harness with creative agency Wieden + Kennedy Portland, sought to generate irrational controversy surrounding sweat in the NFL by starting a beef with… Continue reading Old Spice & Rookie Montez Sweat Launch ‘Official Sweat Defence Of The NFL’ Campaign
Nike’s Animated NBA Series Re-Emphasizes That Stars Were Once Just Kids Who Dreamed
‘The Dreamers’, a light-hearted, new season cartoon campaign activating Nike’s rights as the official on-court apparel partner of the NBA, tells player led stories of how today’s hoops super stars were once just young hopefuls with a dream. The animated creative, developed by long-time Nike agency Wieden & Kennedy-Portland, aims to inspire youngsters to… Continue reading Nike’s Animated NBA Series Re-Emphasizes That Stars Were Once Just Kids Who Dreamed
