Nike Launches Multi-Layered, Star-Led ‘Footballverse’ Leveraging Team & Player Tie-Ups For Qatar 2022

Days ahead of the Qatar 202 kick-off, Nike launched ‘Footballverse’: an integrated, multi-level campaign fronted by a team of past and present player endorsers which the brand claims reinforces its long-standing belief that the future of sport has infinite potential and shows that ‘each generation makes a unique contribution to the game and inspires future… Continue reading Nike Launches Multi-Layered, Star-Led ‘Footballverse’ Leveraging Team & Player Tie-Ups For Qatar 2022

Nike Builds World Headquarters In The Metaverse In The Form Of ‘Nikeland On Roblox’

On 18 November, Nike introduced ‘Nikeland’ – a new gaming led virtual version of its corporate headquarters – which aims to encourage youngsters to explore a virtual version of its world headquarters.   The virtual initiative, which is created within the Roblox’s online gaming platform and game-creation system, invites kids to create their own avatars,… Continue reading Nike Builds World Headquarters In The Metaverse In The Form Of ‘Nikeland On Roblox’