Old Spice continues its tongue-in-cheek approach to men’s grooming marketing with a campaign revolving around NFL rookie Montez Sweat called ‘Official Sweat Defense of the NFL’. This comic campaign, developed in harness with creative agency Wieden + Kennedy Portland, sought to generate irrational controversy surrounding sweat in the NFL by starting a beef with… Continue reading Old Spice & Rookie Montez Sweat Launch ‘Official Sweat Defence Of The NFL’ Campaign
Tag: Washington Redskins
NFL’s Redskins & Devils Backbone Brewing Celebrate Fight Song With Fan #ATTR Beer Choice
In an early November campaign that seeks to drive fan engagement, the NFL’s Washington Redskins celebrated the 80th anniversary of the team’s famous fight song was with a beer initiative in harness with partner Devils Backbone Brewing called #ATTR (Ale To The Redskins). The idea is essentially a fan vote between two different bespoke, limited… Continue reading NFL’s Redskins & Devils Backbone Brewing Celebrate Fight Song With Fan #ATTR Beer Choice
FedEx NFL Campaign Focuses TVCs On Delivery Manager
For the past 10 years during which FedEx has been an official partner of the NFL its previous campaigns have focused on the FedEx NFL Air & Ground Players of the Week. But whilst it continues to back this fan-voting segment on the NFL’s website, the 2013 NFL season sees the logistics giant… Continue reading FedEx NFL Campaign Focuses TVCs On Delivery Manager
