Tag: Consumer Voting

FedEx NFL Campaign Focuses TVCs On Delivery Manager

For the past 10 years during which FedEx has been an official partner of the NFL its previous campaigns have focused on the FedEx NFL Air & Ground Players of the Week.     But whilst it continues to back this fan-voting segment on the NFL’s website, the 2013 NFL season sees the logistics giant… Continue reading FedEx NFL Campaign Focuses TVCs On Delivery Manager

EE ‘BAFTA Rising Star’ Online Consumer Vote Campaign

New telecoms brand EE has begun leveraging its 2013 British Academy Film Awards rights with an initial focus on the EE Rising Star Award   EE is the title sponsor of the event, replacing sister brand Orange which had a long standing partnership with the event, and its rights include naming rights over the event,… Continue reading EE ‘BAFTA Rising Star’ Online Consumer Vote Campaign

Nike’s Hails LeBron James & NBA Sponsors Go Digital

  Nike’s ‘The Ring Maker’ campaign: a cynical piece of premeditated marketing or a clever low latency sports event real time response?   You decide!   The very first commercial to air in the ad break immediately following the end of the final game of the 2012 NBA playoffs was a new Nike Basketball spot celebrating… Continue reading Nike’s Hails LeBron James & NBA Sponsors Go Digital