January saw long-time league sponsor FedEx launch an integrated, digital-first campaign promoting its ‘FedEx NFL Playoffs Concert Series’: an initiative which aims to provide young artists an opportunity to perform for a huge audience. It isn’t just the Super Bowl that attracts huge US TV audiences: Playoff excitement and interest is at an all-time… Continue reading NFL Partner FedEx Showcases Up-And-Coming TikTok Stars For Playoffs Halftime Show
Tag: Fedex
Titans Running Back Derrick Henry Delivers Business Surge Spot For NFL Partner FedEx During Playoffs
NFL partner FedEx teamed up with Tennessee Titans star Derrick Henry to spotlight the benefits for small businesses to working with FedEx to manage delivery, logistics and shipping – especially during crucial, challenging times. The campaign was spearheaded by a hero spot called ‘Little Mistake, Big Demand’ which spanned TV and online channels and… Continue reading Titans Running Back Derrick Henry Delivers Business Surge Spot For NFL Partner FedEx During Playoffs
FedEx Twitter NFL Trvia Drives New Season Buzz
FedEx gears up for the new football season with an #NFLTrivia social media quiz to drive conversation around its sponsorship of the league’s ‘Air & Ground Players Of The Week’ award (and about the brand too). The FedEx Air & Ground Trivia Sweepstakes, launched on Twitter, is part of the 11th consecutive year that… Continue reading FedEx Twitter NFL Trvia Drives New Season Buzz
FedEx NFL Campaign Focuses TVCs On Delivery Manager
For the past 10 years during which FedEx has been an official partner of the NFL its previous campaigns have focused on the FedEx NFL Air & Ground Players of the Week. But whilst it continues to back this fan-voting segment on the NFL’s website, the 2013 NFL season sees the logistics giant… Continue reading FedEx NFL Campaign Focuses TVCs On Delivery Manager
Fedex Brings Fun Experience To ATP Finals With Artball
Experiential and fun activation in the O2 Fan Zone at the ATP World Finals tournament in London includes ‘Artball’. Backed by ATP Platinum Partner FedEx, under its ongoing umbrella ‘Live To Deliver’ campaign tagline, the activity supports the brand’s underlying ATP tennis initiative its Reliability Zone player/match statistics tool. Artball offers fans the… Continue reading Fedex Brings Fun Experience To ATP Finals With Artball
