Tag: Blog

Team GB Social Spot & Article Mark 125 Years Of British Athletes At The Olympics

The start of January saw the British Olympic Association launch a Team GB social campaign celebrating 125 years of British athletes competing at the Olympic Games.   The campaign is led by a social video which adopts a ‘scrapbook style’ look back at the team’s history at the games – featuring some of the most… Continue reading Team GB Social Spot & Article Mark 125 Years Of British Athletes At The Olympics

‘Why Yoga’ Mini-series Stars Pro Athletes Team To Launch Nike’s First Yoga Collection

Early 2019 saw Nike expand its empire with the launch of its first ever yoga line via a ‘Why Yoga’ campaign led by four athlete ambassadors, blog content positioning yoga as a ‘secret workout weapon’, plus a series of branded yoga workouts on its app called ‘Enhance Your Yoga Training’.   Geared towards both sexes with… Continue reading ‘Why Yoga’ Mini-series Stars Pro Athletes Team To Launch Nike’s First Yoga Collection

JP Morgan Chase Activates US Open Sponsorship With Serena Williams’ ‘Mama Said Knock You Out’

Chase released a flagship film fronting its sponsorship of the 23018 US Open starring new mother Serena Williams as she goes back to work at the New York Grand Slam.   The spot, helmed by Martin De Thurah, aims to explore Williams’ parallel duality as a nurturing mother and ferocious, fantastic athlete.   The film,… Continue reading JP Morgan Chase Activates US Open Sponsorship With Serena Williams’ ‘Mama Said Knock You Out’

Reebok Responsive Social Stunt Asks New Academy Awards Boss For A New ‘Fitness’ Oscar

Reebok President Matt O’Toole used social media to make a request to the new Academy President John Bailey for a ‘Fitness’ Oscar in a low latency social stunt responding to the news of Bailey’s new appointment.   O’Toole sent a letter to John Bailey, the brand spanking new president of the American Academy of Motion… Continue reading Reebok Responsive Social Stunt Asks New Academy Awards Boss For A New ‘Fitness’ Oscar

ICC & Intel Unveil Revolutionary Cricket Tech (Inc Drones, Sensors & VR) For The Champions Trophy

A day ahead of the start of the Champions Trophy tournament, the International Cricket Council (ICC) and tech partner Intel are rolling out a campaign promoting a set of revolutionary cricket technologies which are being launched during the competition.   The 2017 Champions Trophy, held in England and beginning on 1 June, sees the debut… Continue reading ICC & Intel Unveil Revolutionary Cricket Tech (Inc Drones, Sensors & VR) For The Champions Trophy

Intel & Gordon Team Up For Verizon Slam Dunk Contest ‘Drone Dunk’ At NBA All-Star Weekend

Tech-savvy basketball star Aaron Gordon teamed up with tech giant Intel for a spectacular ‘drone dunk’ at the Verizon Slam Dunk Contest during the 2017 NBA All-Star Weekend.   During the 18 February Verizon Slam Dunk Contest, a core highlight of the 2017 NBA All-Star Weekend at the Smoothie King Center in New Orleans, Gordon… Continue reading Intel & Gordon Team Up For Verizon Slam Dunk Contest ‘Drone Dunk’ At NBA All-Star Weekend

New Mercedes-Benz Dedicated Digital Strategy At The 2015 Masters

Early April saw Mercedes-Benz leverage its status as a Global Sponsor of the Masters Tournament through its first event-dedicated digital channels with a mix of entertainment and utility content built around the auto brand’s golf ambassadors and promoting the launch of its new GLE Coupé.   Its tournament-specific informative, image-led and video content pieces –… Continue reading New Mercedes-Benz Dedicated Digital Strategy At The 2015 Masters

Paddy Power’s Balotelli / Liverpool Shirt Swap Stunt

In yet another cheeky, slightly devious headline-generating stunt, Irish bookie Paddy Power offered Liverpool fans a chance to swap their Mario Balotelli shirts at Anfield before Hull match.   Leveraging the maverick Italian attacker’s poor start to the season, the bookmaker set up a souvenir stall behind the Kop on match day and offered to… Continue reading Paddy Power’s Balotelli / Liverpool Shirt Swap Stunt

Vodafone LFW ‘Firsts’, Blogs & At-Event Mobile Support

Building on the insight that ‘Fashion Week’ is usually an event reserved for industry insiders and celebrities, London fashion Week principal sponsor ran a January/February campaign offering lucky consumers a pair of tickets (plus champagne hospitality) to go to their first ever catwalk show.   The emphasis on the ‘first’ show ever, reflects the mobile… Continue reading Vodafone LFW ‘Firsts’, Blogs & At-Event Mobile Support

Paddy Power’s ‘Man Utd – Sir Alex Waxwork’ PR Stunt

  Mischievous (and PR stunt obsessed) Irish bookmaker Paddy Power is at it again – newsjacking stories around Manchester United faltering form since the departure of iconic manager Sir Alex Ferguson via a Fergie waxwork stunt outside Old Trafford.   The Sir Alex wax statue (which really doesn’t look like the legendary manager at all),… Continue reading Paddy Power’s ‘Man Utd – Sir Alex Waxwork’ PR Stunt