‘Why Yoga’ Mini-series Stars Pro Athletes Team To Launch Nike’s First Yoga Collection

Early 2019 saw Nike expand its empire with the launch of its first ever yoga line via a ‘Why Yoga’ campaign led by four athlete ambassadors, blog content positioning yoga as a ‘secret workout weapon’, plus a series of branded yoga workouts on its app called ‘Enhance Your Yoga Training’.   Geared towards both sexes with… Continue reading ‘Why Yoga’ Mini-series Stars Pro Athletes Team To Launch Nike’s First Yoga Collection