NBC Launches Tokyo 2020 Campaign With Fast Paced Olympic Sprint Spot In Sunday Night Football

The start of November saw NBC fie the starting gun on its Tokyo 2020 Olympics promotional campaign with the launch of a fast-paced, NFL-linked promo debuting during ‘Sunday Night Football’ followed by a full ‘Get Ready’ video.   The 15-second sprint-focused, lightening fast promo premiered during the halftime break of Sunday’s NBA telecast of the… Continue reading NBC Launches Tokyo 2020 Campaign With Fast Paced Olympic Sprint Spot In Sunday Night Football

‘Why Yoga’ Mini-series Stars Pro Athletes Team To Launch Nike’s First Yoga Collection

Early 2019 saw Nike expand its empire with the launch of its first ever yoga line via a ‘Why Yoga’ campaign led by four athlete ambassadors, blog content positioning yoga as a ‘secret workout weapon’, plus a series of branded yoga workouts on its app called ‘Enhance Your Yoga Training’.   Geared towards both sexes with… Continue reading ‘Why Yoga’ Mini-series Stars Pro Athletes Team To Launch Nike’s First Yoga Collection