German car giant Mercedes-Benz set the stage as an official patron of The Open with the launch of a new film to build excited around the 2015 tournament as it returns to the home of golf at St Andrews. ‘Countdown to The Open’ showcases stunning Scottish scenery, explores the contours of the Old Course,… Continue reading ‘Countdown To The Open’ Launches Mercedes-Benz Branded Golf Video Series
Tag: Martin Kaymer
New Mercedes-Benz Dedicated Digital Strategy At The 2015 Masters
Early April saw Mercedes-Benz leverage its status as a Global Sponsor of the Masters Tournament through its first event-dedicated digital channels with a mix of entertainment and utility content built around the auto brand’s golf ambassadors and promoting the launch of its new GLE Coupé. Its tournament-specific informative, image-led and video content pieces –… Continue reading New Mercedes-Benz Dedicated Digital Strategy At The 2015 Masters
