Paddy Power saddled up with BBH London to roll out a ‘Cheltenham 2023’ storytelling style campaign built around the annual horse racing rivalry between Great Britain and Ireland which peaks during the Cheltenham Festival – the Olympic Games of jump racing. To continue to position itself as an entertainment brand and to promote itself… Continue reading Meaney & Crouch Front ‘Cheltenham 2023’ Campaign As Paddy Power Saddle Up For The Festival
Tag: Book Maker
TAB Changes Name To ‘JAB’ In Campaign Encouraging Aussies To Get Vaccinated & Return To Sport
On the first weekend in September, Australia’s biggest betting brand TAB (originally Tabcorp) temporarily changed its name to ‘JAB’ to drive awareness and to encourage Aussies to get vaccinated. Launched at the start of the new Spring sports and racing season, the incentivise behind the name-change campaign was to ‘get back to our believed… Continue reading TAB Changes Name To ‘JAB’ In Campaign Encouraging Aussies To Get Vaccinated & Return To Sport
Paddy Power ‘Woodward’s: Window Shopping’ Store Stunt Mocks Man Utd Transfer Dealings
Bookmaker Paddy Power leveraged the end of the English Premier League transfer window with a typically withering comic shopfront stunt mocking Manchester United’s lack of spending and failure to secure star signings. Working with agency VCCP, the betting brand revealed a Manchester shop window display referencing the club’s chief executive and his inability to… Continue reading Paddy Power ‘Woodward’s: Window Shopping’ Store Stunt Mocks Man Utd Transfer Dealings
Leveraging Empty Stadiums Paddy Power & Motherwell Team Up For Missing People Campaign
Bookie Paddy Power teamed up with Scottish Premiership team Motherwell FC and charity Missing People on an initiative to raise awareness of missing children which saw a stand at the club’s Fir Park ground filled with rows of blank silhouettes of absent people/supporters. The initiative is promoted through PR and with content running across… Continue reading Leveraging Empty Stadiums Paddy Power & Motherwell Team Up For Missing People Campaign
FanDuel Launches ‘Sports Equinox’ Campaign Ahead Of Rare Alignment Of US Big 4 Leagues On 27/10/19
Late October saw FanDuel launch a new campaign celebrating a ‘Sports Equinox’ when the four major sports – NBA, NFL, NHL and MLB – all play games on the same day. This is a rare alignment of the US sports calendar and has only happened 18 times in history and will occur again on… Continue reading FanDuel Launches ‘Sports Equinox’ Campaign Ahead Of Rare Alignment Of US Big 4 Leagues On 27/10/19
William Hill Launch Anthony Joshua Knock Out Moment Campaign Ahead Of Madison Square Garden Bout
The end of April saw William Hill, one of Britain’s leading betting brands, launched a new advertising campaign featuring athlete ambassador and world heavyweight champion Anthony Joshua (OBE). The integrated, six week marketing initiative – which initially aimed to leverage the build up to Joshua’s world title defence on 1 June in Madison Square Garden… Continue reading William Hill Launch Anthony Joshua Knock Out Moment Campaign Ahead Of Madison Square Garden Bout
Paddy Power’s ‘Man Utd – Sir Alex Waxwork’ PR Stunt
Mischievous (and PR stunt obsessed) Irish bookmaker Paddy Power is at it again – newsjacking stories around Manchester United faltering form since the departure of iconic manager Sir Alex Ferguson via a Fergie waxwork stunt outside Old Trafford. The Sir Alex wax statue (which really doesn’t look like the legendary manager at all),… Continue reading Paddy Power’s ‘Man Utd – Sir Alex Waxwork’ PR Stunt
