Tag: M&C Saatchi Sydney

A US Sports Fan ‘Flotilla’ Flocks To Australia In New TAB Campaign By M&C Saatchi

A new campaign, called ‘Flotilla’, from Australian betting brand TAB and creative agency M&C Saatchi Sydney celebrates the gaming company’s new US Sports offering.   The campaign, led by a celebratory television spot, promotes TAB’s fresh range of US sports partnerships spanning NFL, MLB and NBA TV supported by a self-described ‘best in category’ app… Continue reading A US Sports Fan ‘Flotilla’ Flocks To Australia In New TAB Campaign By M&C Saatchi

Woolworths ‘Grown for Gold’ Commonwealth Games Gold Coast ’18 Hero Ad Stars Wheelchair Racer Fearnley

Commonwealth Games sponsor Woolworths kicked off its Gold Coast 2018 activation – called ‘Grown For Gold’ – with a spearhead spot featuring apple hungry wheelchair athlete Kurt Fearnley.   The 60-second hero ad that leads this multi-channel campaign features Fearnley’s father, teacher, coach and a farmer who discusses how he used to train and to take… Continue reading Woolworths ‘Grown for Gold’ Commonwealth Games Gold Coast ’18 Hero Ad Stars Wheelchair Racer Fearnley

Optus Sport Launches ‘Fancestry’ To Help Australian Fans Find A Premier League Team

Optus has launched a new digital platform called ‘Fancestry’ to help Australian football fans discover their football heritage and which English Premier League side they were born to support.   (And to boost awareness and trial of the broadcaster’s exclusive EPL offering.)   The idea is based on the insight that that while most Australians… Continue reading Optus Sport Launches ‘Fancestry’ To Help Australian Fans Find A Premier League Team