BBC Sport built buzz ahead of Birmingham 2022 and boosted awareness of its coverage of the Commonwealth Games with a mixed real world and animated footage promo titled ‘It’s A Brum Thing’. The XXII Commonwealth Games, hosted by the UK city of Birmingham, will get under way from 28 July and all events during… Continue reading BBC Sport’s ‘It’s A Brum Thing’ Promotes Coverage Of Birmingham 2022 Commonwealth Games
Tag: Commonwealth Games
Guz Khan Fronts Aruba Comic Commonwealth Games Sitcom Series For Birmingham 2022
Aruba, a wireless networking division of Hewlett Packard, activated its partnership with the Birmingham 2022 Commonwealth Games in late June through an online video series called ‘Connected’ which featured UK comic Guz Khan teamed up with company to help ‘Khan-nect’ the Games. The three episode, long-form series follows the adventures of Guz Khan, whose… Continue reading Guz Khan Fronts Aruba Comic Commonwealth Games Sitcom Series For Birmingham 2022
Team England Launches ‘Bring It Home’ Campaign To Build Buzz & Support Ahead Of 2022 Commonwealth Games
Mid-October saw Tokyo 2020 gold medallists Max Whitlock, Kadeena Cox, Tom Dean, Alex Yee and several other stars front a new wave of work within Team England’s ‘Bring It Home’ campaign leading up to the 2022 Commonwealth Games in Birmingham. The creative blends archive and new footage and celebrates competing on home soil by… Continue reading Team England Launches ‘Bring It Home’ Campaign To Build Buzz & Support Ahead Of 2022 Commonwealth Games
Team England Pandemic-Linked ‘Live Through History’ Spot Builds Up To Birmingham 2022
Narrated by Commonwealth Games England President Denise Lewis, Commonwealth Games England marked six months since the UK lockdown began via a new spot, titled ‘Living Through History’, which celebrates the work that Team England has done to maintain preparation, excitement and enthusiasm as the country builds towards the Birmingham 2022 Commonwealth Games. The objective is to highlights the adaptability and commitment that… Continue reading Team England Pandemic-Linked ‘Live Through History’ Spot Builds Up To Birmingham 2022
Former Australian Netball Captain Layton Fronts New Samsung Campaign Leveraging Gold Coast 2018
Samsung Electronics Australia has rolled out a new campaign, ‘The Ad I Was Supposed To Make’, that stars former Australian Netball captain and Samsung Ambassador Sharni Layton and which leverages heightened interest in the team, in netball and in Australian sport surrounding the 2018 Commonwealth Games. The creative explores an Australian sporting story of… Continue reading Former Australian Netball Captain Layton Fronts New Samsung Campaign Leveraging Gold Coast 2018
Woolworths ‘Grown for Gold’ Commonwealth Games Gold Coast ’18 Hero Ad Stars Wheelchair Racer Fearnley
Commonwealth Games sponsor Woolworths kicked off its Gold Coast 2018 activation – called ‘Grown For Gold’ – with a spearhead spot featuring apple hungry wheelchair athlete Kurt Fearnley. The 60-second hero ad that leads this multi-channel campaign features Fearnley’s father, teacher, coach and a farmer who discusses how he used to train and to take… Continue reading Woolworths ‘Grown for Gold’ Commonwealth Games Gold Coast ’18 Hero Ad Stars Wheelchair Racer Fearnley
