The BBC’s in-house marketing and promotional team – BBC Creative – reminds Brits that the state owned media giant offers more than TV and radio as it leveraged football news of iconic Liverpool FC’s manager Jurgen Klopp’s end-of-season departure – heartbreaking news for fans and for the city. The BBC released a tactical ad on… Continue reading BBC News, Entertainment & Sport Combine To Leverage Drama Around Klopp’s Liverpool FC Exit
Tag: BBC Creative
BBC Promotes Qatar 2022 Coverage & Programming Via ‘But It’s the World Cup Though’ Trailer
BBC Sport released a trailer for its 2022 FIFA Men’s World Cup coverage with a trailer called ‘It’s The World Cup Though’ built around how the planet’s biggest sporting event captures the UK’s full attention and makes people do unusual things. To build excitement ahead of the tournament and to promote the media organisation’s coverage,… Continue reading BBC Promotes Qatar 2022 Coverage & Programming Via ‘But It’s the World Cup Though’ Trailer
BBC Sport’s ‘It’s A Brum Thing’ Promotes Coverage Of Birmingham 2022 Commonwealth Games
BBC Sport built buzz ahead of Birmingham 2022 and boosted awareness of its coverage of the Commonwealth Games with a mixed real world and animated footage promo titled ‘It’s A Brum Thing’. The XXII Commonwealth Games, hosted by the UK city of Birmingham, will get under way from 28 July and all events during… Continue reading BBC Sport’s ‘It’s A Brum Thing’ Promotes Coverage Of Birmingham 2022 Commonwealth Games
BBC ‘We Know Our Place’ Short Film Celebrates Women In Sport & Broadcaster’s Summer Of Female Sport
The BBC launched a short film in Mid-May called ‘We Know Our Place’ which celebrated women in sport, highlighting their commitment and skill and trailed the national broadcaster’s upcoming summer of women’s sport. The BBC Sport video challenges the out-of-date idea that ‘women should know their place’ and replaces it with the powerful, celebratory… Continue reading BBC ‘We Know Our Place’ Short Film Celebrates Women In Sport & Broadcaster’s Summer Of Female Sport
#LastOrders Sees Birmingham City FC Rebrand As Small Heath Alliance In Promo Tie-Up With BBC’s Peaky Blinders Final Series
Following an order from the Peaky Blinders, English football club Birmingham City FC returned to its roots and reverting back to its former name ‘Small Heath Alliance’ for a media partnership with the BBC to promote the start of the final season of the hit show. Set in the rough streets of 1920s Birmingham, the show… Continue reading #LastOrders Sees Birmingham City FC Rebrand As Small Heath Alliance In Promo Tie-Up With BBC’s Peaky Blinders Final Series
BBC’s Mixed-Media ‘Extreme By Nature’ Animation Promo For Beijing 2022 Winter Olympics
Just 10 days before the 4 February start of the Winter Olympics, the BBC – the UK broadcast rights holder – dropped its Beijing 2022 campaign led by a mixed-media animation promotional spot called ‘Extreme By Nature’ as it seeks to build anticipation and excitement for its coverage. ‘Extreme by Nature’ takes the form… Continue reading BBC’s Mixed-Media ‘Extreme By Nature’ Animation Promo For Beijing 2022 Winter Olympics
BBC Creative Takes Viewers To The Heart Of Contemporary Tokyo In Olympics Trailer
As Tokyo 2020 approaches, a year later than scheduled, official UK television broadcaster the BBC rolled out a rich and detailed trailer promoting its multi-platform coverage of the Games which takes viewers on an adventurous journey through a contemporary Japanese urban experience. From neon signs and a Gashapon parlour, through an arcade, a sports… Continue reading BBC Creative Takes Viewers To The Heart Of Contemporary Tokyo In Olympics Trailer
BBC Launches ‘Who Blinks First?’ Skipper Spot Series To Promote Its Shared Six Nations Coverage
Ahead of the start of the 2020 Six Nation, the BBC sought to build buzz by igniting national pride through a set of spots starring each team’s captain to promote the broadcaster’s shared (with ITV) coverage of this year’s competition. Playing on the idea that every year the Six Nations ignites player and fan… Continue reading BBC Launches ‘Who Blinks First?’ Skipper Spot Series To Promote Its Shared Six Nations Coverage
BBC Radio 5’ Back Stronger’ Tattoo Spot Social Stunt Promotes Peter Crouch Podcast
To promote the return of Peter Crouch’s BBC podcast, the former England footballer pranked his wife, Abbey Clancy, with a fake tattoo stunt. The stunt, developed in-house by BBC Creative, saw the former player ‘punk’ his wife by getting a fake tattoo – a deliberately rubbish image of him doing his famous ‘robot’ goal… Continue reading BBC Radio 5’ Back Stronger’ Tattoo Spot Social Stunt Promotes Peter Crouch Podcast
BBC Sports Promotes FIFA Women’s World Cup Coverage With Anthem Led ‘Change the Game’ Initiative
Led by a hero trailer for its coverage of the 2019 FIFA Women’s World Cup, the BBC launched an integrated ‘Change The Game’ initiative to shine the spotlight women’s sport through the summer. The spearhead spot features some of the world’s most famous footballers from the UK and beyond focusing on their skills, athleticism… Continue reading BBC Sports Promotes FIFA Women’s World Cup Coverage With Anthem Led ‘Change the Game’ Initiative
BBC Sport ‘History Will Be Made’ Russia 2018 Tapestry Trailer Inspired History & Russian Embroidery
Leveraging spiking football interest around the FA Cup Final, 19 May saw BBC Sport launch its Russia 2018 ‘History Will Be Made’ marketing campaign with creative led by a 60-second spot focused on a tapestry. The hero trailer blends old school embroidery with contemporary CGI to tell the tournament’s story through some of its… Continue reading BBC Sport ‘History Will Be Made’ Russia 2018 Tapestry Trailer Inspired History & Russian Embroidery
