UK commercial TV network ITV kicked off its promotion for the FIFA 2023 Women’s World Cup 2023 with an integrated and inspirational campaign called ‘’The Pride Has Arrived’ which promoted its tournament coverage by comparing the England squad with real lionesses. Developed by ITV Creative and creative team Bailey & Joaquin, the film rolled… Continue reading ITV Kicks Off FIFA 2023 Women’s World Cup 2023 With ‘The Pride Has Arrived’ Promo
Tag: ITV Creative
BBC Promotes Qatar 2022 Coverage & Programming Via ‘But It’s the World Cup Though’ Trailer
BBC Sport released a trailer for its 2022 FIFA Men’s World Cup coverage with a trailer called ‘It’s The World Cup Though’ built around how the planet’s biggest sporting event captures the UK’s full attention and makes people do unusual things. To build excitement ahead of the tournament and to promote the media organisation’s coverage,… Continue reading BBC Promotes Qatar 2022 Coverage & Programming Via ‘But It’s the World Cup Though’ Trailer
Psychedelic ITV ‘The Good Times Start Here’ Euro ’20 Spot Sees Wright Restore Colour To Drab World
Official UK UEFA Euro 2020 co-broadcaster ITV rolled out its tournament promo in late May which sees England striker and Arsenal legend turned pundit Ian Wright restore some colour to a drab world. The in-house campaign, by agency IUITV Creative, aims to build anticipation and excitement ahead of the delayed Euro 2020, which kicks off… Continue reading Psychedelic ITV ‘The Good Times Start Here’ Euro ’20 Spot Sees Wright Restore Colour To Drab World
