Backlash Archives - Activative

Bud Light ‘Easy To Sunday’ Leverages New NFL Season & Continues Traditional Americana Reboot

Best Of Backlash: The Activative Team Selects Its ‘Worst 5’ Sports Marketing Fails & Fiascos

North Face Cuts Unethical Wikipedia Campaign Which Sneaked The Brand To The Top Of Google Search

BBC Sports Promotes FIFA Women’s World Cup Coverage With Anthem Led ‘Change the Game’ Initiative

Skechers/Puma Troll Nike’s Zion Shoe Disintegration Via ‘Just Blew It’ & ‘Wouldn’t Have Happened’ Posts

DFB Sponsor Lufthansa Pulls Russia 2018 Ad Shot In Kiev After Consumer Backlash

Burger King Russia Burns Promo Rewarding Women Impregnated By World Cup Stars With Whoppers

Mastercard JuntosSomos10 Leverages Russia 2018 By Linking Kids Meal Giveaways To World Cup Goals

Subway’s ‘Late For Training’ Surprise Stunt Leverages Liverpool FC Sponsorship

Total Beauty Gives $10K To Charity After Black Star Mix-Up At Race-Sensitive Oscars

McDonald’s #CheersToSochi Links Fans/Teams/Protests

Chevy Axes World Series ‘Silverado Strong’ Stunt