Streaming platform DIRECTV GO sought to highlight the problem of pirated Pay-Tv in Brazil and disrupt the illegal sports streaming ecosystem through an initiative called ‘The Pirate Match’: a live-streamed football match where everything was fake. The project saw DIRECTV GO team up with agency Mirium Brazil in a direct response to the fact… Continue reading DIRECTV Go In Brazil Broadcasts Fake UEFA Champions League ‘Pirate Match’
Tag: Google Search
North Face Cuts Unethical Wikipedia Campaign Which Sneaked The Brand To The Top Of Google Search
Just a few days after its launch, The North Face pulled its Wikipedia product placement campaign after a backlash labelling the initiative ‘unethical’. The campaign, developed with ad agency Leo Burnett Tailor Made (the Brazillian arm of the ad shop), was cut on 29 May after it was widely criticised for manipulating Wikipedia to feature… Continue reading North Face Cuts Unethical Wikipedia Campaign Which Sneaked The Brand To The Top Of Google Search
