Streaming platform DIRECTV GO sought to highlight the problem of pirated Pay-Tv in Brazil and disrupt the illegal sports streaming ecosystem through an initiative called ‘The Pirate Match’: a live-streamed football match where everything was fake. The project saw DIRECTV GO team up with agency Mirium Brazil in a direct response to the fact… Continue reading DIRECTV Go In Brazil Broadcasts Fake UEFA Champions League ‘Pirate Match’
Tag: Illegal Streaming
Miller Lite Tackles Illegal Streaming Via Country Rock Fuelled ‘Cantenna’ NFL Kickoff Campaign
Miller Lite’s NFL new season marketing campaign saw the beer brand take on illegal football streaming by creating a ‘Cantenna’ for cord-cutters to try and stop fans from relying on shady Russian sites for their Sunday football viewing. Working with agency DDB Chicago, Miller Lite created Cantenna: a genuine (albeit somewhat daft) can of… Continue reading Miller Lite Tackles Illegal Streaming Via Country Rock Fuelled ‘Cantenna’ NFL Kickoff Campaign
