As the 2021/22 football season moved into top gear across the USA, Miller Lite launched a line of six luxury rings for fans – which also come with free beer for life when brought together – to enable fans to celebrate reuniting together physically to watch football following the pandemic. The initiative was designed… Continue reading Miller Lite Football Campaign Offers Luxury Hi-Tech Ring Range To Reward Fans For Reuniting
Tag: Dallas Cowboys
Miller Lite Tackles Illegal Streaming Via Country Rock Fuelled ‘Cantenna’ NFL Kickoff Campaign
Miller Lite’s NFL new season marketing campaign saw the beer brand take on illegal football streaming by creating a ‘Cantenna’ for cord-cutters to try and stop fans from relying on shady Russian sites for their Sunday football viewing. Working with agency DDB Chicago, Miller Lite created Cantenna: a genuine (albeit somewhat daft) can of… Continue reading Miller Lite Tackles Illegal Streaming Via Country Rock Fuelled ‘Cantenna’ NFL Kickoff Campaign
Dallas Cowboys Favourite Player AR Selfie Booth A Standout Tech Feature In Enhanced 5G Stadium
Fans arriving at the Dallas Cowboys giant, high-tech AT&T Stadium for the first games of the new NFL 2019/20 season are invited to try an innovative new photo kiosk featuring the latest picture technology. Unveiled at the start of the new season at the home win over the New York Giants, the fresh take… Continue reading Dallas Cowboys Favourite Player AR Selfie Booth A Standout Tech Feature In Enhanced 5G Stadium
Miller Lite Teams Up With NFL Legend Witten For Surprise Dallas Football Fan Delivery Stunt
To kick off the early September start to the 2018/19 NFL season, Miller Lite linked up with legendary player and brand ambassador Jason Witten to surprise committed Dallas Cowboys football fans by delivering beer to their homes. The campaign, created by agency DDB Chicago, leverages Miller Lite’s status as ‘the Only Beer’ of the Dallas Cowboys. The… Continue reading Miller Lite Teams Up With NFL Legend Witten For Surprise Dallas Football Fan Delivery Stunt
