Bega Cream Cheese, which only launched across Australia in January 2023, ambushed the NFL’s Big Game and competitor Kraft Food’s cream cheese behemoth Philadelphia with an opportunistic outdoor and social reason-to-believe campaign linking the Philadelphia Eagles to the Bega brand. Developed with creative agency Thinkerbell, the Aussie OOH ambush played on the fact that… Continue reading Australia’s Bega Cream Cheese Ambushes Super Bowl To Challenge Philadelphia (Cream Cheese)
Tag: Philadelphia Eagles
Philadelphia Eagles ‘A Fan Of Change’ Call To End Gun Violence Once & For Prior To Super Bowl LVII
In the days ahead of Super Bowl LVII, the Philadelphia Eagles leveraged National Gun Violence Survivors Week and launched a new film promoting the team’s ‘A Fan Of Change‘ campaign. Created by Philadelphia-based agency The Perception, the campaign is part of the Eagles’ ongoing efforts to combat the city’s gun violence crisis and the… Continue reading Philadelphia Eagles ‘A Fan Of Change’ Call To End Gun Violence Once & For Prior To Super Bowl LVII
Dietz & Watson ‘Bird Dogs’ Offer Philadelphia Eagles Fans Extra Philly Kick During NFL Playoffs
Dietz & Watson, a US delicatessen food provider based in Philadelphia (Pennsylvania), leveraged spiking NFL Playoff excitement in its home town with the release of a special frank for Philadelphia Eagles fans called ‘The Bird Dog’. The bespoke fan hot dog, which comes ‘with a little extra Philly kick’, consists of either Dietz &… Continue reading Dietz & Watson ‘Bird Dogs’ Offer Philadelphia Eagles Fans Extra Philly Kick During NFL Playoffs
Jalen Hurts, AJ Brown & Darius Slay Kick Off New NFL Season In Philadelphia Eagles ‘Go Birds’ Hype Film
The build hype and excitement around the NFL’s 2022/3 football season, the Philadelphia Eagles launched a hype video called ‘Go Birds’ across its own digital and social platforms which captured authentic moments between players ahead of kick off. The aim behind the campaign was to continue building engagement between the international fanbase and the… Continue reading Jalen Hurts, AJ Brown & Darius Slay Kick Off New NFL Season In Philadelphia Eagles ‘Go Birds’ Hype Film
Philadelphia Eagles Kick Off The 2019/20 NFL Season With New ‘Let’s Fly’ Hype Film
Debuting in time for the new NFL season kickoff, the Philadelphia Eagles content division, Eagles Entertainment, launched a fresh brand spot called ‘Let’s Fly’. The team film, which rolled out across online and social channels and ran on regional Philadelphia television broadcast, aimed to showcase and celebrate Eagles fans everywhere – both in Philadelphia… Continue reading Philadelphia Eagles Kick Off The 2019/20 NFL Season With New ‘Let’s Fly’ Hype Film
Miller Lite Teams Up With NFL Legend Witten For Surprise Dallas Football Fan Delivery Stunt
To kick off the early September start to the 2018/19 NFL season, Miller Lite linked up with legendary player and brand ambassador Jason Witten to surprise committed Dallas Cowboys football fans by delivering beer to their homes. The campaign, created by agency DDB Chicago, leverages Miller Lite’s status as ‘the Only Beer’ of the Dallas Cowboys. The… Continue reading Miller Lite Teams Up With NFL Legend Witten For Surprise Dallas Football Fan Delivery Stunt
Angry Birds Creates Three Playable Player Characters To Activate Everton FC Sponsorship
Everton FC sleeve sponsor Angry Birds has teamed up with a trio of Toffees stars to transform Theo Walcott, Gylfi Sigurdsson and Cenk Tosun into personalised playable characters in the new Angry Birds ‘Evolution’. The initiative was timed to promote the new game version launch and the start of the new 2018/19 Premier League… Continue reading Angry Birds Creates Three Playable Player Characters To Activate Everton FC Sponsorship
Philadelphia Eagles: Behind The Scenes Daily Snapchat
The Philadelphia Eagles have been connecting with fans via Snapchat longer than most NFL teams and through the current NFL season they have been demonstrating why they are one of the leading sports teams at engaging across the channel on a daily basis. For those who had added ‘eagles’ on @Snapchat the team has… Continue reading Philadelphia Eagles: Behind The Scenes Daily Snapchat
