The NFL rolled out a multi-media promotional campaign called ‘Greatness Is On The Clock’ aimed at driving awareness of and buzz ahead of the 2023 NFL Draft. The integrated campaign was spearheaded by a hero spot titled ‘NFL 2023 Draft: Greatness Is On the Clock”, the 30-second commercial dropped on 14 April along with… Continue reading NFL Built Buzz Ahead Of The 2023 Draft Through ‘Greatness Is On The Clock’ Campaign
Tag: NFL Network
Philadelphia Eagles ‘A Fan Of Change’ Call To End Gun Violence Once & For Prior To Super Bowl LVII
In the days ahead of Super Bowl LVII, the Philadelphia Eagles leveraged National Gun Violence Survivors Week and launched a new film promoting the team’s ‘A Fan Of Change‘ campaign. Created by Philadelphia-based agency The Perception, the campaign is part of the Eagles’ ongoing efforts to combat the city’s gun violence crisis and the… Continue reading Philadelphia Eagles ‘A Fan Of Change’ Call To End Gun Violence Once & For Prior To Super Bowl LVII
NFL Players ‘Flex Their Cryceps’ In Official Yoghurt Oikos’ 2020 Draft Activation
Danone yoghurt brand Oikos used its NFL partnership to promote its Triple Zero product in a 2020 Draft campaign which revolves around football players crying. The campaign, conceived by agency Lightning Orchard, flips the usual image of tough, macho professional footballers on its head players with an emotional campaign based around found footage of… Continue reading NFL Players ‘Flex Their Cryceps’ In Official Yoghurt Oikos’ 2020 Draft Activation
Ahead Of New Season NFL Promotes Thursday Night Football Via ‘We’re All Rivals Here’
A new ‘We’re All Rivals’ campaign inspired by the new season’s Thursday Night Football match-ups (which are dominated by historic division rivalries), sees the NFL team up with real football fans across the USA to show the passion they have for their teams. The initiative, developed in harness with creative agency 72AndSunny Los Angeles… Continue reading Ahead Of New Season NFL Promotes Thursday Night Football Via ‘We’re All Rivals Here’
Pepsi’s ‘All For Football’ & ‘Hype Your Hometown’ Super Bowl Work
December sees Pepsi kick of its sponsorship of the sport, music and advertising festival that is the Super Bowl Halftime Show with a consumer contest called ‘Hype Your Hometown’. This photo and video competition offers to bring the halftime show to the winner’s home town and the victorious entrant also gets a VIP place… Continue reading Pepsi’s ‘All For Football’ & ‘Hype Your Hometown’ Super Bowl Work
Verizon’s Live #TheCall Sees NFL Draft Dreams Come True
Verizon, the presenting sponsor of NFL Network’s three-day Draft coverage, streamed the league’s live coverage to its mobile users and, while this rights package gave it on-air signage throughout the coverage, the most compelling strand of its activation (and the one with most synergy to its services) was its streaming service promo ‘#TheCall’. This… Continue reading Verizon’s Live #TheCall Sees NFL Draft Dreams Come True
