Streaming platform DIRECTV GO sought to highlight the problem of pirated Pay-Tv in Brazil and disrupt the illegal sports streaming ecosystem through an initiative called ‘The Pirate Match’: a live-streamed football match where everything was fake. The project saw DIRECTV GO team up with agency Mirium Brazil in a direct response to the fact… Continue reading DIRECTV Go In Brazil Broadcasts Fake UEFA Champions League ‘Pirate Match’
Tag: Streaming Services
Amazon Prime Video’s Big Game ‘Thursday Night Football Is Open’ Starts NFL Streaming Pivot
In a move that demonstrates the increasing significance of streaming services in sport, Amazon Prime Video aired a 30-second commercial during the 2022 Super Bowl called ‘Thursday Night Football Is Open’ which promoted the online streaming service’s new Thursday Night Football rights which will see it stream exclusive live weekly football from the start of… Continue reading Amazon Prime Video’s Big Game ‘Thursday Night Football Is Open’ Starts NFL Streaming Pivot
Verizon’s Live #TheCall Sees NFL Draft Dreams Come True
Verizon, the presenting sponsor of NFL Network’s three-day Draft coverage, streamed the league’s live coverage to its mobile users and, while this rights package gave it on-air signage throughout the coverage, the most compelling strand of its activation (and the one with most synergy to its services) was its streaming service promo ‘#TheCall’. This… Continue reading Verizon’s Live #TheCall Sees NFL Draft Dreams Come True
