Pepsi, a major NFL partner and the title sponsor of the league’s showpiece Super Bowl Halftime Show, promoted its sponsorship of the entertainment extravaganza with a cinematic style trailer called ‘The Call’. The 4-minute spot is packed with references to cultural touchstones and features the show’s line-up of musical stars – including Eminem, Snoop… Continue reading Pepsi Promotes Super Bowl LVI Halftime Show With All-Star Cinematic ‘The Call’ Trailer
Tag: #TheCall
Verizon’s Live #TheCall Sees NFL Draft Dreams Come True
Verizon, the presenting sponsor of NFL Network’s three-day Draft coverage, streamed the league’s live coverage to its mobile users and, while this rights package gave it on-air signage throughout the coverage, the most compelling strand of its activation (and the one with most synergy to its services) was its streaming service promo ‘#TheCall’. This… Continue reading Verizon’s Live #TheCall Sees NFL Draft Dreams Come True
