US telco giant continued to reimagine its NBA and WNBA partnership activation through the chaos of 2020 with a November activation leveraging the late running and virtual Draft through an integrated campaign which which included a 5G Holovision session with projected lottery pick Patrick Williams and WNBA legend Diana Taurasi. Linking its WNBA Changemakers initiative… Continue reading AT&T Activates NBA/WNBA Tie-Ups Via 5G Holovision Draft Spot With Patrick Williams & Diana Taurasi
Tag: Draft
Verizon’s Live #TheCall Sees NFL Draft Dreams Come True
Verizon, the presenting sponsor of NFL Network’s three-day Draft coverage, streamed the league’s live coverage to its mobile users and, while this rights package gave it on-air signage throughout the coverage, the most compelling strand of its activation (and the one with most synergy to its services) was its streaming service promo ‘#TheCall’. This… Continue reading Verizon’s Live #TheCall Sees NFL Draft Dreams Come True
Visa ‘NFL Draft Stories – Sam’ Spot Promotes Equal Rights
Following last week’s Draft, NFL sponsor Visa has signed up Michael Sam as a brand ambassador as he becomes the league’s first openly gay player. Visa, the NFL’s payments partner since 1995, launched its first spot featuring Sam, the SEC Defensive Player of the Year (from the University of Missouri), on the day of the Draft itself.… Continue reading Visa ‘NFL Draft Stories – Sam’ Spot Promotes Equal Rights
Verizon Sponsors NFL 2012 Draft Dream Sweepstakes
The US mobile telecoms provider offered three fans the opportunity to announce picks in the third round of the 2012 NFL Draft through its sponsorship of the league’s Draft Dream Sweepstakes. Part of Verizon’s role as presenting sponsor of NFL Network’s three-day Draft coverage, the brand offers its customers the chance to be a… Continue reading Verizon Sponsors NFL 2012 Draft Dream Sweepstakes
