September saw NBA 2K unveil a global creative platform and its biggest ad campaign to date for the launch of the latest instalment of the world’s leading basketball sports simulation video game called ‘Answer The Call’. To promote the roll out of the latest iteration of the game, NBA 2K23, the gaming brand created… Continue reading NBA 2K Celebrates Greatness Within All With ‘Answer The Call’ Global Campaign
Tag: NBA2K
#BKMenuCourt Trick Shot Challenge – Burger King & NBA2K
In March 2021 Burger King in Spain sponsored the latest release of the official NBA game – NBA2K21 – and activated through an in-game campaign called #TheMenu Court: a customised Burger King menu on the virtual court floor which challenged players to win free items by making shots from the floor positions of each menu… Continue reading #BKMenuCourt Trick Shot Challenge – Burger King & NBA2K
AT&T Activates NBA/WNBA Tie-Ups Via 5G Holovision Draft Spot With Patrick Williams & Diana Taurasi
US telco giant continued to reimagine its NBA and WNBA partnership activation through the chaos of 2020 with a November activation leveraging the late running and virtual Draft through an integrated campaign which which included a 5G Holovision session with projected lottery pick Patrick Williams and WNBA legend Diana Taurasi. Linking its WNBA Changemakers initiative… Continue reading AT&T Activates NBA/WNBA Tie-Ups Via 5G Holovision Draft Spot With Patrick Williams & Diana Taurasi
