In March 2021 Burger King in Spain sponsored the latest release of the official NBA game – NBA2K21 – and activated through an in-game campaign called #TheMenu Court: a customised Burger King menu on the virtual court floor which challenged players to win free items by making shots from the floor positions of each menu… Continue reading #BKMenuCourt Trick Shot Challenge – Burger King & NBA2K
Tag: #BKMenuCourt
Burger King’s NBA 2K21 #BKMenuCourt Trick Shot Challenge Links Branded Court To Real-World Rewards
Burger King teamed up with game brand NBA 2K21 in late March 2021 to create a Spanish campaign called #The Menu Court’: an in-game court customized to look like a Burger King menu broad with the fast food giant’s most popular products plastered all over the virtual hardcourt floor. In-game, players in Spain who… Continue reading Burger King’s NBA 2K21 #BKMenuCourt Trick Shot Challenge Links Branded Court To Real-World Rewards
