US telco giant continued to reimagine its NBA and WNBA partnership activation through the chaos of 2020 with a November activation leveraging the late running and virtual Draft through an integrated campaign which which included a 5G Holovision session with projected lottery pick Patrick Williams and WNBA legend Diana Taurasi. Linking its WNBA Changemakers initiative… Continue reading AT&T Activates NBA/WNBA Tie-Ups Via 5G Holovision Draft Spot With Patrick Williams & Diana Taurasi
Tag: Diana Taurasi
Nike’s ‘Better’ Commercial Marks Kobe Bryant’s Birthday & Spearheads The Start Of Mamba Week
Nike dropped a tribute commercial to the late Kobe Bryant on 23 August to mark what would have been his 42nd birthday and to launch to start of ‘Mamba Week’. The 90-second spot, honours Bryant by urging all viewers to be ‘Better’ not only as athletes, but also as people. The video is narrated by… Continue reading Nike’s ‘Better’ Commercial Marks Kobe Bryant’s Birthday & Spearheads The Start Of Mamba Week
