February saw CarMax launch the latest wave of creative in its basketball endorser fronted ‘One On One’ campaign – featuring Sue Bird, Candace Parker and Stephen Curry – timed to leverage spoking hoops interest around the 2023 NBA All-Star Weekend. Like previous iterations of the ongoing, athlete ambassador led campaign, the work highlights how… Continue reading Multiple Champs Sue Bird, Candace Parker & Steph Curry Return For CarMax ‘One On One’ Campaign
Tag: Sue Bird
Jackson, Lee & Barkley Return To The Road For More ‘Capital One March Madness’
Capital One, one of a trio of top tier Presenting Partners for NCAA March Madness, rolled out its 2022 tournament activation in Mid-March which saw regular ambassadors Samuel L Jackson, Charles Barkley and Spike Lee return in an integrated on-the-road themed campaign. The creative sees actor Jackson, director Lee and NBA legend Barkley back… Continue reading Jackson, Lee & Barkley Return To The Road For More ‘Capital One March Madness’
Corona Teams Up With WNBA Legend Sue Bird To Keep Your Beer & Sneakers ‘On Ice’ During March Madness
Beer brand Corona leveraged spiking basketball interest around NCAA March Madness and the closing stages of the NBA regular season through a multi-strand hoops-themed US activation fronted by WNBA legend Sue Bird alongside Vince Carter, Christian Laettner and Devin Booker. The Mexican-produced, ABInBev-owned beer brand is giving away a #CoronaFineLifeFridge in a contest running… Continue reading Corona Teams Up With WNBA Legend Sue Bird To Keep Your Beer & Sneakers ‘On Ice’ During March Madness
Bird & Curry, Parker & Lavine Return For Fresh CarMax ‘Call Your Shot’ Campaign Ads
CarMax rolled out the third iteration of its ongoing ‘Call Your Shot’, basketball themed ad series which sees its team up with superstars Sue Bird, Stephen Curry, Zach Levine and Candace Parker and leverage its partnerships with the NBA and WNBA. The campaign, which spanned broadcast TV and social channels, is built around fun… Continue reading Bird & Curry, Parker & Lavine Return For Fresh CarMax ‘Call Your Shot’ Campaign Ads
Steph Curry, Sue Bird & ‘WOJ’ Ads Extend CarMax’s Comic ‘Call Your Shot’ Hoops Campaign
CarMax, an official partner of the NBA’s Golden State Warriors, extended its NBA partnership activation in late March with the launch of new hoops themed ads which extend the brand’s ongoing ‘Call Your Shot’ campaign. The campaign, created by Wasserman and The Martin Agency and produced by Valiant Pictures, continued its previous basketball commercial… Continue reading Steph Curry, Sue Bird & ‘WOJ’ Ads Extend CarMax’s Comic ‘Call Your Shot’ Hoops Campaign
Nike’s ‘Better’ Commercial Marks Kobe Bryant’s Birthday & Spearheads The Start Of Mamba Week
Nike dropped a tribute commercial to the late Kobe Bryant on 23 August to mark what would have been his 42nd birthday and to launch to start of ‘Mamba Week’. The 90-second spot, honours Bryant by urging all viewers to be ‘Better’ not only as athletes, but also as people. The video is narrated by… Continue reading Nike’s ‘Better’ Commercial Marks Kobe Bryant’s Birthday & Spearheads The Start Of Mamba Week
