February saw CarMax launch the latest wave of creative in its basketball endorser fronted ‘One On One’ campaign – featuring Sue Bird, Candace Parker and Stephen Curry – timed to leverage spoking hoops interest around the 2023 NBA All-Star Weekend. Like previous iterations of the ongoing, athlete ambassador led campaign, the work highlights how… Continue reading Multiple Champs Sue Bird, Candace Parker & Steph Curry Return For CarMax ‘One On One’ Campaign
Tag: CarMax
Bird & Curry, Parker & Lavine Return For Fresh CarMax ‘Call Your Shot’ Campaign Ads
CarMax rolled out the third iteration of its ongoing ‘Call Your Shot’, basketball themed ad series which sees its team up with superstars Sue Bird, Stephen Curry, Zach Levine and Candace Parker and leverage its partnerships with the NBA and WNBA. The campaign, which spanned broadcast TV and social channels, is built around fun… Continue reading Bird & Curry, Parker & Lavine Return For Fresh CarMax ‘Call Your Shot’ Campaign Ads
US Used Car Retailer CarMax ‘Call Your Shot’ Comic Content Series Fronted By NBA Stars
Five NBA star demonstrate their own unique skills in a multi-video content series for CarMax which translate their recognizable on-court attributes to the USA’s largest used car retailer’s own values and business. ‘The ‘Call Your Shot’ campaign, developed in harness with The Matin Agency, features a strong all-court line-up of hoops talent in the… Continue reading US Used Car Retailer CarMax ‘Call Your Shot’ Comic Content Series Fronted By NBA Stars
