February saw CarMax launch the latest wave of creative in its basketball endorser fronted ‘One On One’ campaign – featuring Sue Bird, Candace Parker and Stephen Curry – timed to leverage spoking hoops interest around the 2023 NBA All-Star Weekend. Like previous iterations of the ongoing, athlete ambassador led campaign, the work highlights how… Continue reading Multiple Champs Sue Bird, Candace Parker & Steph Curry Return For CarMax ‘One On One’ Campaign
