Tag: Content Series

EA Sports Kick Off ‘Powered By Football’ Online Video Content Series For FIFA 22 Launch

4 October saw EA Sports launched a new video series promoting the new FIFA 22 game running under its ‘Powered By Football’ platform which features some of the most exciting young players across Europe.   Each film in the series explores the role football has played in each player’s upbringing and how the game has… Continue reading EA Sports Kick Off ‘Powered By Football’ Online Video Content Series For FIFA 22 Launch

Italian GP Champ Daniel Ricciardo Fronts EA Sports Codemasters F1 ‘After The Apex’ Content Series

Fronted by 2021 Italian Grand Prix winner Daniel Ricciardo, September saw EA Sports launch a campaign called ‘After The Apex’ to promote the latest version of its Codemasters F1 game.   The four-film content series for F1 2021 gets off the grid with a spot featuring the Australian racing driver and giving viewers, gamers and… Continue reading Italian GP Champ Daniel Ricciardo Fronts EA Sports Codemasters F1 ‘After The Apex’ Content Series

Hisense & Leeds Team Up For ‘United At Home’ Behind-The-Scenes Content Series & Signed Shirt/Ball List Building Initiative

The start of March saw Leeds United FC sponsor Hisense launch a new content series called ‘United At Home’ offering fans a sneak peek behind-the-scenes at the club.   The inaugural ‘FIFA Challenge’ video in the series is set a snowy Elland Road Stadium and features club stars Gjanni Alioski and Pascal Strujik who are… Continue reading Hisense & Leeds Team Up For ‘United At Home’ Behind-The-Scenes Content Series & Signed Shirt/Ball List Building Initiative

Intersport/Adidas Launch ‘Faster Than’ Series To Show Everyday Runners Pushing The Limits

Adidas and Intersport Running have teamed up to explore the unheard stories of runners from various different (not professional sports) walks of life all pushing themselves to the limit.   For Intersport the campaign’s objective is continue to build credibility and positioning as a brand that champions of everyday runners, while for Adidas it expands… Continue reading Intersport/Adidas Launch ‘Faster Than’ Series To Show Everyday Runners Pushing The Limits

Rickie Fowler Fronts TaylorMade’s ‘School of Swagger’, ‘Lower’ & ‘Swear By It, Not At It’ Video Series

An early March video-led campaign for TaylorMade promotes some of the golf company’s products and technical advancements whilst simultaneously capturing the spirit, values and DNA of the brand.   The campaign, created by agency Zambezi, is spearheaded by a hero TV spot called ‘School of Swagger’.     The hero ad is supported by a… Continue reading Rickie Fowler Fronts TaylorMade’s ‘School of Swagger’, ‘Lower’ & ‘Swear By It, Not At It’ Video Series

Nike Football ‘From The Grounds Up’ Shows How Sport Brings Communities Together & Provides Hope

An early March spot from Nike, ‘From the Grounds Up’, tells a moving soccer story about Hackney Wick FC and founder Bobby Kasanga journey from gangster criminal to community hero.   It is the launch film in a new Nike series profiling people from all over the world who are changing their communities and the… Continue reading Nike Football ‘From The Grounds Up’ Shows How Sport Brings Communities Together & Provides Hope

US Used Car Retailer CarMax ‘Call Your Shot’ Comic Content Series Fronted By NBA Stars

Five NBA star demonstrate their own unique skills in a multi-video content series for CarMax which translate their recognizable on-court attributes to the USA’s largest used car retailer’s own values and business.   ‘The ‘Call Your Shot’ campaign, developed in harness with The Matin Agency, features a strong all-court line-up of hoops talent in the… Continue reading US Used Car Retailer CarMax ‘Call Your Shot’ Comic Content Series Fronted By NBA Stars

RFU Sponsor O2 Calls On Fans To Be Inspired By Samurai Culture As Japan 2019 Kicks Off

England Rugby main partner O2 launched its Rugby World Cup campaign a few days ahead of kick off with a campaign that champions Japanese culture and calls upon England fans to be the team’s samurai armour ahead of tournament.   This call-to-arms style approach aims to build buzz and boost support by exploring the host… Continue reading RFU Sponsor O2 Calls On Fans To Be Inspired By Samurai Culture As Japan 2019 Kicks Off

Yopro Marks Australian Olympic Tie-Up With Mitch Morgan Spot In ‘Journey To Tokyo 2020’ Series

Australian yoghurt company YoPRO celebrated in July deal to become an official partner of the Australian Olympic Team by launching a new episode in its ongoing ‘Journey To Tokyo 2020’ content series.   The sponsorship will see the Danone owned brand expand its athlete support programme and fuel Aussie Olympians on their journey to Tokyo… Continue reading Yopro Marks Australian Olympic Tie-Up With Mitch Morgan Spot In ‘Journey To Tokyo 2020’ Series

Shell Leverages Nissan E.dams Formula E Tie Up Via ‘Race For The Future’ E-Mobility Vision

Mid July saw Shell launch a new initiative called ‘Race for The Future’ to leverage its partnership with ABB Formula E Championship team Nissan e.dams and showcase future thinkers’ vision for e-mobility.   The energy giant linked up with the Nissan e.dams Formula E team for Season 5 of the ABB Formula E Championship in a… Continue reading Shell Leverages Nissan E.dams Formula E Tie Up Via ‘Race For The Future’ E-Mobility Vision

‘A New Era Begins’ As NRL 2019 Premiership Launch Campaign Looks To the Future

The rights-owner’s promotional campaign for the 2019 NRL Premiership – ‘A New Era Begins’ – sought to put the next generation of stars in the spotlight ahead of kick-off.   Launched a week ahead of the start of the new season with a hero film, the campaign’s central theme is the changing of the guard… Continue reading ‘A New Era Begins’ As NRL 2019 Premiership Launch Campaign Looks To the Future