Tag: Sports Shoe

Asics Positions Hypergel-Yu As An Everyday, All-Rounder In Understated ‘This Is The Shoe’ Campaign

Asics paired up with Virtue (the creative agency born out of Vice) on a campaign that positions its HyperGel-Yu as the regular shoe for everything.   The campaign, called ‘This Is The Shoe’, promotes the product as for the ordinary and the everyday: an understated campaign that includes creative featuring people wearing their shoes for… Continue reading Asics Positions Hypergel-Yu As An Everyday, All-Rounder In Understated ‘This Is The Shoe’ Campaign

World’s Biggest Selfie Stick Fronts Asics’ NYC Marathon Sponsorship Activation

Asics has unveiled the world’s biggest selfie stick as the centrepiece of its on-course NY Marathon sponsorship activation   At 90 feet high, this fully working selfie stick (situated in Gansevoort Plaza at the heart of Manhattan’s Meat Packing District)   Towering eight stories above the ground, it opened to the public (both runners and… Continue reading World’s Biggest Selfie Stick Fronts Asics’ NYC Marathon Sponsorship Activation

‘The Push’ Wins ASICS/Foot Locker ‘Real Lives. Real Runners’ NYC Marathon Film Initiative

Foot Locker and official partner ASICS’ ‘Real Lives, Real Runners’ campaign around the 2015  TCS New York City Marathon culminated with the on-air, in-race airing of the winning film ‘The Push’.   ‘The Push’ beat out four other short listed entries in the campaign which was launched back in June in partnership with MOFILM and… Continue reading ‘The Push’ Wins ASICS/Foot Locker ‘Real Lives. Real Runners’ NYC Marathon Film Initiative