Promoting EA’s best-selling FIFA 21 for next generation consoles, a new campaign conceptualised by agency Adam & Eve/DDB is spearheaded by incredibly realistic-looking graphics to promote the game’s release on the brand new PlayStation 5 and Xbox Series X. Adam & Eve/DDB’s ‘Feel Next Level’ is fronted by a hero ad featuring a strong… Continue reading Football Gaming Gets Hyper Realistic In Launch Campaign For FIFA 21 Next-Gen
Tag: Hero Spot
Nike Adds New Town To Its Global City Strategy Via #SportChangesEverything Chicago-Style
A sub-campaign within Nike’s ongoing ‘Sport Changes Everything’ changing communities through sport initiative, Chicago-Style focuses on showing off the city’s unique sports personalities, values and sense of style The city’s famous blue collar, hard-nosed attitude and its distinct culture feature in a multi-platform campaign which sets out to explore and showcase what makes Chicago… Continue reading Nike Adds New Town To Its Global City Strategy Via #SportChangesEverything Chicago-Style
New Balance 997 ‘Runs In the Family’ Campaign Reveals What Keeps Its Ambassadors Motivated
Friends and family sit at the heart of the latest New Balance ‘Runs In The Family’ campaign fronted by a team of its ambassadors and endorsers as the shoe brand’s latest US marketing message is that family is the one thing that stays constant. Rolling out through July, ‘Runs In The Family’ is anchored… Continue reading New Balance 997 ‘Runs In the Family’ Campaign Reveals What Keeps Its Ambassadors Motivated
Foot Locker Backs Female Refs At World Cup Via Ads, Content Series, A Gender Flip Logo & Training
Mid June, in the middle of the group stages of the FIFA Women’s World Cup, Foot Locker leveraged the tournament with an integrated European campaign that champions female referees through creative content and qualification support. Foot Locker shines a light not only on women’s football, but specifically on those officiating the matches. Hacking the tournament… Continue reading Foot Locker Backs Female Refs At World Cup Via Ads, Content Series, A Gender Flip Logo & Training
Leveraging The Australian Open Serena Williams Fronts Berlie Sport’s #DoItForYourself Social Film & Dance Event Campaign
Serena Williams celebrates her off-court passion for dance in a new blended brand and product campaign for Berlei Sport that leverages heightened interest in the player around the Australian Open. While the lead creative showcasing a playful and expressive side to Williams’ personality, the campaign simultaneously offers the viewers an intimate insight into her… Continue reading Leveraging The Australian Open Serena Williams Fronts Berlie Sport’s #DoItForYourself Social Film & Dance Event Campaign
