National Hockey League (NHL) partner MassMutual activated its tie-up during the 2023 NHL Winter Classic through a campaign called ‘On And Off The Ice’ starring Boston Bruins defenseman Charlie McAvoy and his father. The campaign, which was created in collaboration with full service agency Giant Spoon, aimed to drive contextual relevance in the company’s… Continue reading Bruins McAvoy Fronts NHL Partner MassMutual ‘On & Off The Ice’ Ad For 2023 Winter Classic
Tag: Family
Juhuasuan Activates Beijing 2022 Partnership Via Family-Focused Skiing TVC & Online Winter Olympic Games
On 4 January, a month ahead of the start of the Winter Olympics, Juhuasuan (a marketing platform for Alibaba Group) leveraged its parent company’s status as an official IOC partner and a sponsor of Beijing 2022 via an integrated ‘Happy gathering Winter Olympics’ campaign called ‘When I Think Of Skiing, I Think Of You’ which… Continue reading Juhuasuan Activates Beijing 2022 Partnership Via Family-Focused Skiing TVC & Online Winter Olympic Games
New Balance 997 ‘Runs In the Family’ Campaign Reveals What Keeps Its Ambassadors Motivated
Friends and family sit at the heart of the latest New Balance ‘Runs In The Family’ campaign fronted by a team of its ambassadors and endorsers as the shoe brand’s latest US marketing message is that family is the one thing that stays constant. Rolling out through July, ‘Runs In The Family’ is anchored… Continue reading New Balance 997 ‘Runs In the Family’ Campaign Reveals What Keeps Its Ambassadors Motivated
Asics Activates Disney-Pixar Tie-Up In Incredibles 2 Fitness Campaign & Limited Edition Range
Sportswear giant Asics has launched a new fitness focused campaign leveraging its partnership with upcoming Disney-Pixar movie Incredibles 2. The activation, run in harness with The Walt Disney Company and agency Saatchi & Saatchi, is a family fitness campaign that promotes health, the upcoming Pixar film Incredibles 2 and a new range of limited-edition… Continue reading Asics Activates Disney-Pixar Tie-Up In Incredibles 2 Fitness Campaign & Limited Edition Range
Seasonal Storytelling Sweetness: Dick’s Sporting Goods ‘The Gift’ TV Spot
This Yuletide US commercial from athletic retailer Dick’s Sporting Goods, called ‘The Gift’, might just be the sweetest storytelling spot of the festive period. It certainly aims to tug on the emotions at this traditionally family-focused time of year and bring a seasonal smile to the face. The 60-second TV ad’s narrative revolves… Continue reading Seasonal Storytelling Sweetness: Dick’s Sporting Goods ‘The Gift’ TV Spot
Santander Family -Led ‘Goals CSR’ & ‘Player Escort’ At #Chile2015
In 2015 Copa América host nation Chile, top tier sponsor Santander has taken a family focused approach built around parents and kids and expressed through a flagship pre-tournament TV commercial launched in the first week of June. The spot, which has quickly racked up 543,244 YouTube views, runs with the tagline ‘In the… Continue reading Santander Family -Led ‘Goals CSR’ & ‘Player Escort’ At #Chile2015
Coke’s Idol Work Focuses On Family & Co-Creation
If sponsorship success is partly judged on longevity, then the fact that in January 2011 Coca-Cola and Ford signed up for the 10th year of sponsoring American Idol speaks volumes. But market watchers tend to agree that it is Coca-Cola that has squeezed the most out of its flagship US sponsorship. For the… Continue reading Coke’s Idol Work Focuses On Family & Co-Creation
Nestle Drumstick Family-Led MiLB Sponsorship
Forget about the top tier, Nestle has signed a sponsorship deal with Minor League baseball (MiLB) and will initially activate its rights through a range of events including hosting Nestle Drumstick Family Days at ballparks around the USA. A family-centric strategy lies behind the new partnership and the brand will focus on engaging parents… Continue reading Nestle Drumstick Family-Led MiLB Sponsorship
