Restaurant chain Boston Pizza – which oddly has no connection to its namesake city, but is a Canadian company – leveraged the NHL Playoffs through a Toronto Maple Leafs supporting campaign called ‘BP Fanalytics’ which purports to adopt advanced sports analytics techniques to create the ultimate Playoffs viewing experience and an evolving Playoffs menu … Continue reading Boston Pizza Canada Temporarily Becomes ‘Auston Pizza’ To Troll Rival Boston Bruins Following Maple Leafs Win
Tag: Boston Bruins
Boston Bruins Hype Historic Season & NHL Playoffs Via ‘Its Time’ Campaign
The Boston Bruins celebrated the start of the 2022/23 NHL Playoffs with a hype campaign called ‘It’s Time’ conceived by independent creative agency GYK Antler and Big Brick Productions. The campaign, which aims to ‘pump up the excitement for Spring hockey on Causeway Street’, was led by a 60-second television commercial ‘It’s Time’, the… Continue reading Boston Bruins Hype Historic Season & NHL Playoffs Via ‘Its Time’ Campaign
Bruins McAvoy Fronts NHL Partner MassMutual ‘On & Off The Ice’ Ad For 2023 Winter Classic
National Hockey League (NHL) partner MassMutual activated its tie-up during the 2023 NHL Winter Classic through a campaign called ‘On And Off The Ice’ starring Boston Bruins defenseman Charlie McAvoy and his father. The campaign, which was created in collaboration with full service agency Giant Spoon, aimed to drive contextual relevance in the company’s… Continue reading Bruins McAvoy Fronts NHL Partner MassMutual ‘On & Off The Ice’ Ad For 2023 Winter Classic
Bruins NHL Play Offs Spots Focus On Silence & Poetry
NHL creative is typically fuelled by high octane action, pace, power, pounding music and a hint of violence, but a new campaign from the Boston Bruins to promote the start of the team’s Stanley Cup play-off series combines silence and poetry. Led by two stylish and serene spots, aired locally and posted online, the… Continue reading Bruins NHL Play Offs Spots Focus On Silence & Poetry
Hairy Hockey As NHL’s Play Off ‘Beard-A-Thon’ Begins
The NHL Playoffs are approaching so it’s time for this season’s ‘Beard-A-Thon’ to begin. The campaign, which leverages the long-standing ice hockey tradition of players not shaving during the playoffs to demonstrate team unity, is entering its fourth year and for the time has a national sponsor. The background for the tradition… Continue reading Hairy Hockey As NHL’s Play Off ‘Beard-A-Thon’ Begins
