National Hockey League (NHL) partner MassMutual activated its tie-up during the 2023 NHL Winter Classic through a campaign called ‘On And Off The Ice’ starring Boston Bruins defenseman Charlie McAvoy and his father. The campaign, which was created in collaboration with full service agency Giant Spoon, aimed to drive contextual relevance in the company’s… Continue reading Bruins McAvoy Fronts NHL Partner MassMutual ‘On & Off The Ice’ Ad For 2023 Winter Classic
Tag: Boston Red Sox
MasterCard’s Red Sox Deal Fronts ‘City of Champions’ #PricelessBoston Initiative
MasterCard continues its city sponsorship strategy by offering cardholders a set of one-of-a-kind Boston experiences that blend partnerships ranging from the Boston Red Sox to the Boston Pops concert series Launched in April and running under the #PricelessBoston hashtag, this latest iteration of the payment’s brand’s cities programme spans dozens of unique in-person experiences.… Continue reading MasterCard’s Red Sox Deal Fronts ‘City of Champions’ #PricelessBoston Initiative
Dunkin’ Donuts’ ‘MLB Beat The Streak’ $5.6m Prize Unclaimed
US fast food giant Dunkin’ Donuts is an official sponsor of both Major League Baseball and of World Series 2013 favourite Boston Red Sox and thus looks set for a slew of Fall Classic activation through October and November. Yet its major 2013 MLB season-long activation platform, an online fan engagement game called ‘Beat The… Continue reading Dunkin’ Donuts’ ‘MLB Beat The Streak’ $5.6m Prize Unclaimed
Bank Of America MLB World Series #TroopThanks Work
With the 2013 World Series starting this week, Major League Baseball (MLB) corporate sponsors are rolling out their Fall Classic activation led by the corporate patron (and sponsor of both competing teams) Bank Of America’s ‘Express Your Thanks’ cause-related initiative supporting service families and veterans. The official bank of MLB will provide miniature American… Continue reading Bank Of America MLB World Series #TroopThanks Work
Chrysler ‘Road 2 Greatness’ Leverages ’13 MLB Playoffs
Chrysler’s new ‘Road To Greatness’ campaign, fronted by Detroit Tigers star Miguel Cabrera and leveraging the Major League Baseball (MLB) Playoffs, focuses on the theme of hard work and commitment. Drawing parallels between working towards becoming one of the sport’s greatest players and building one of the world’s greatest cars (the Chrysler 300 and… Continue reading Chrysler ‘Road 2 Greatness’ Leverages ’13 MLB Playoffs
