Chrysler’s new ‘Road To Greatness’ campaign, fronted by Detroit Tigers star Miguel Cabrera and leveraging the Major League Baseball (MLB) Playoffs, focuses on the theme of hard work and commitment. Drawing parallels between working towards becoming one of the sport’s greatest players and building one of the world’s greatest cars (the Chrysler 300 and… Continue reading Chrysler ‘Road 2 Greatness’ Leverages ’13 MLB Playoffs
