Chicago Marathon sponsor Bank Of America leveraged its official rights around the 2022 race through an integrated activation programme led by a hero ‘On The Run’ commercial showcasing the bank’s range of digital tools. The playful 30-second spot, created by agency GroupeConnect and helmed by Ruckus Director Sara Shelton, sees marathon runners demonstrate how… Continue reading Bank of America Leverages 2022 Chicago Marathon Via ‘On The Run’ Campaign Promoting Online Banking & Digital Tools
Tag: Bank Of America
Let’s Rally – Bank Of America & Major League Baseball
In July 2020, Major League Baseball (MLB) sponsor Bank Of America shifted away from awareness and brand building during the pandemic and instead focused its activation on a social good campaign supporting Boys & Girls Clubs of America with their food and education programmes. Territory: USA Agency: GroupeConnect Objectives A… Continue reading Let’s Rally – Bank Of America & Major League Baseball
Bank Of America & Boys & Girls Clubs of America’s ‘Baseball Is Back, Let’s Rally’ MLB Cause Campaign
Bank Of America (BoA), the official bank of Major League Baseball, launched a new campaign heralding the start of professional baseball’s truncated 60-game season introducing its new ‘Let’s Rally’ programme run with the Boys & Girls Clubs of America which aims to give back to local communities. The cause campaign, developed with GroupeConnect (the… Continue reading Bank Of America & Boys & Girls Clubs of America’s ‘Baseball Is Back, Let’s Rally’ MLB Cause Campaign
‘Undercover Teacher’ CSR Stunt Expands Bank Of America’s Ongoing #MLBMemoryBank Initiative
Major League Baseball (MLB) sponsor Bank Of America extends its ongoing #MLBMemoryBank activation (and leverages postseason excitement) with a CSR strand based around an initial hidden camera school stunt and a subsequent class VIP trip to see the Orioles in action. The campaigns is fronted by Orioles All-Star Adam Jones and is led by… Continue reading ‘Undercover Teacher’ CSR Stunt Expands Bank Of America’s Ongoing #MLBMemoryBank Initiative
Visa/BOFA’s In-Stadium 10,000 Cardboard Giveaway For Patriots VR Experience
Partners Visa and Bank Of America linked to give New England Patriots fans a chance to ‘Travel Inside The Game’ via a virtual reality Patriots training session experience. To help the fans get a more immersive experience of life as an NFL player, the bank and paymenets giant distributed 10,000 Google Cardboard virtual reality… Continue reading Visa/BOFA’s In-Stadium 10,000 Cardboard Giveaway For Patriots VR Experience
BOA’s Postseason ‘MLB #MemoryBank Spans TVCs, Vault, Snapchat & Smith
Baseball is a game about tradition, part of America’s culture and full of personal memories – that is the insight behind Major League Baseball (MLB) sponsor Bank Of America’s #MLBMemoryBank. This campaign asks baseball lovers to share their favourite memories and celebrate America’s favourite pastime. It asks ‘Do you remember your first no… Continue reading BOA’s Postseason ‘MLB #MemoryBank Spans TVCs, Vault, Snapchat & Smith
Bank Of America MLB World Series #TroopThanks Work
With the 2013 World Series starting this week, Major League Baseball (MLB) corporate sponsors are rolling out their Fall Classic activation led by the corporate patron (and sponsor of both competing teams) Bank Of America’s ‘Express Your Thanks’ cause-related initiative supporting service families and veterans. The official bank of MLB will provide miniature American… Continue reading Bank Of America MLB World Series #TroopThanks Work
BOA Brings MLB Stars In-Store For Opening Weekend
Bank Of America, the Official Bank Of Major League Baseball, is leveraging its rights on the build up to opening day weekend with a national campaign to connect existing (and future customers) to the start of the MLB 2011 season. The key part of the pre-season promotion sees the financial brand bring baseball stars into… Continue reading BOA Brings MLB Stars In-Store For Opening Weekend
