Women’s sports media brand The GIST teamed up with Canadian agency Rethink leveraged spiking golfing interest around the 2023 The Masters with an initiative that saw it donate tampons to United Way (British Columbia’s) Period Promise programme for every shot Tiger Woods took during the tournament. The idea sought to highlight period poverty by… Continue reading The GIST Donates Tampons For Every Stroke Tiger Woods Takes At The Masters in ‘Tiger Tamponathon’
Tag: Donations
Sportswear Brand Champion Links With Queer Sporting Alliance For Purpose-Led ‘The Game Is Not Over’ Aus/NZ Pride Campaign
Global sportswear brand Champion launch a Pride linked campaign in late February across Australia and New Zealand which was called ‘The Game is Not Over’ and which sets out to empower voices within the LGBTIQA+ community. The campaign aims to simultaneously celebrate the equality progress that society has made, while also raising awareness that… Continue reading Sportswear Brand Champion Links With Queer Sporting Alliance For Purpose-Led ‘The Game Is Not Over’ Aus/NZ Pride Campaign
Miami Sports Stars Back The Miami Foundation’s ‘Jersey For Miami’ Fundraising Campaign
Players from five of Miami’s biggest sports franchises – Dolphins (NFL), Heat (NBA), Marlins (MLB), Inter Miami (MLS) and the Florida Panthers (NHL) – teamed up to promote the cause and donate their autographs on a jersey in exchange for donations in aid of The Miami Foundation’s ‘Give Miami Day’. In a campaign called… Continue reading Miami Sports Stars Back The Miami Foundation’s ‘Jersey For Miami’ Fundraising Campaign
Let’s Rally – Bank Of America & Major League Baseball
In July 2020, Major League Baseball (MLB) sponsor Bank Of America shifted away from awareness and brand building during the pandemic and instead focused its activation on a social good campaign supporting Boys & Girls Clubs of America with their food and education programmes. Territory: USA Agency: GroupeConnect Objectives A… Continue reading Let’s Rally – Bank Of America & Major League Baseball
NRL/Australian Red Cross ‘Out For Blood’ Cause Campaign Encourages Fans To Give Blood
Early may saw Australia’s National Rugby League (NRL) launch a new cause campaign, called ‘Out For Blood’, that leverages the spiking interest and deeply rooted rivalry around the upcoming State of Origin series The initiative, developed for the NRL by R/GA Sydney in partnership with the Australian Red Cross Blood Service, calls on fans… Continue reading NRL/Australian Red Cross ‘Out For Blood’ Cause Campaign Encourages Fans To Give Blood
Paralympics GB’s Donation #Supercharge Drive For Rio 2016
It’s an Olympic/Paralympic year and in January the Great Britain Paralympics Team launched an upbeat, integrated fundraising initiative in support of its Rio2016 campaign called #Supercharge. The objective behind the British Paralympic Association (BPA) campaign – it’s biggest public funding drive ever – is to generate support and raise team funds for the upcoming… Continue reading Paralympics GB’s Donation #Supercharge Drive For Rio 2016
