Global sportswear brand Champion launch a Pride linked campaign in late February across Australia and New Zealand which was called ‘The Game is Not Over’ and which sets out to empower voices within the LGBTIQA+ community. The campaign aims to simultaneously celebrate the equality progress that society has made, while also raising awareness that… Continue reading Sportswear Brand Champion Links With Queer Sporting Alliance For Purpose-Led ‘The Game Is Not Over’ Aus/NZ Pride Campaign
Tag: NBL
Aussie Sports Retailer Rebel’s Gamified Immersive AR Basketball Experience Promos Hoops Shoe Range
Australian sports retailer Rebel partnered with agencies OMD Create and Unbound on a gamified basketball experience called ‘Play Like’ which allows hoops fans to assemble on a virtual court throughout the 2023 NBL season via social AR filters built on the Meta platform ‘Spark AR’. The initiative, which activates rebel’s official retail partnership with… Continue reading Aussie Sports Retailer Rebel’s Gamified Immersive AR Basketball Experience Promos Hoops Shoe Range
Aussie NBL’s Sydney Kings Launch Music-Led ‘Rise With Us’ New Season Brand Platform
Mid October saw Australian NBL team the Sydney Kings to celebrate the club’s 2019-20 season with a new platform ‘Rise With Us’. The initiative sets out to refresh the Kings’ brand and creative direction: the objective behind ‘Rise With Us’ is to shine a spotlight on the entertainment experience while aso amplifying the inclusive… Continue reading Aussie NBL’s Sydney Kings Launch Music-Led ‘Rise With Us’ New Season Brand Platform
