During mid-April, sports performance brand Under Armour (UA) unveiled a new ‘Live In UA’ brand platform tailored exclusively for the Australian market marking a pivot in Under Armour’s design, marketing strategy and creative approach by championing a fusion of functionality and fashion to meet the demands of today’s active lifestyle. Objective The brief was to… Continue reading Under Armour Australia Rolls Out Softer Edged, Everyday ‘Live In UA’ Local Campaign
Tag: Rebel
Aussie Sports Retailer Rebel’s Gamified Immersive AR Basketball Experience Promos Hoops Shoe Range
Australian sports retailer Rebel partnered with agencies OMD Create and Unbound on a gamified basketball experience called ‘Play Like’ which allows hoops fans to assemble on a virtual court throughout the 2023 NBL season via social AR filters built on the Meta platform ‘Spark AR’. The initiative, which activates rebel’s official retail partnership with… Continue reading Aussie Sports Retailer Rebel’s Gamified Immersive AR Basketball Experience Promos Hoops Shoe Range
Aussie Sports Retailer Rebel Rolls Out New ‘Sport Is Calling: Now More Than Ever’ Campaign
Fresh work in Rebel’s new ‘Sporty Is Calling’ positioning campaign sets out to remind Australians what sport has to offer and seeks to motivate them ti reach their sporting potential. The campaign, created by The Monkeys (Melbourne), was inspired by the fact that sport has the potential to transform the ordinary the everyday into… Continue reading Aussie Sports Retailer Rebel Rolls Out New ‘Sport Is Calling: Now More Than Ever’ Campaign
Controversial Paddy Power Rolf Harris Ashes Ad Leaks
Perhaps the edgiest, most combative and controversial of the Ashes 2015 rivalry-led activations was an ad by eternal ‘bad-boy’ bookie Paddy Power called ‘The Only Aussie We Don’t Want To Get Out Is Rolf Harris’. In addition to the strapline and the brand logo, the execution itself featured an image of the convicted sex… Continue reading Controversial Paddy Power Rolf Harris Ashes Ad Leaks
Rebel Kyrgious Fronts Beats By Dre ‘Play Your Own Rules’ Wimbledon Ambush
To misquote Oscar Wild, it seems it’s true that ‘life imitate ads more than ads imitate life’. After all, Australian tennis star Nick Kyrgios foul-mouthed tirade on day three of Wimbledon 2015 mimicked his new Beats By Dre commercial which mocks the tennis rule that ‘audible obscenities are strictly prohibited’. Express yourself by… Continue reading Rebel Kyrgious Fronts Beats By Dre ‘Play Your Own Rules’ Wimbledon Ambush
Colombian Govt’s World Cup Ads Ask Rebels To Disarm
Colombia’s Government is using Brazil 2014 to try and persuade FARC and ELN guerrillas to swap bullets for balls by rolling out a World Cup themed campaign inviting rebels to lay down their arms. As World Cup fever built across the country throughout June, the Colombian Ministry Of Defence leveraged the football-led surge in… Continue reading Colombian Govt’s World Cup Ads Ask Rebels To Disarm
